Search engine optimization (or just SEO) that is also known as website optimization becomes the key point of success online these days. The truth is no matter how great and informative your website is, there's no way it will ever give your profit if it cannot be found by large masses of Internet surfers.
So you have created a website. The next question is how to make people find it. The most popular way to do it is to optimize your website for search engine robots and crawlers, so they will review it and consider informative and useful.
When a person types in a key word in search engine box, it's Google, MSN or Yahoo decision how to rank websites and choose ones that will be shown first. In order to rank websites these companies create complex algorithms and make their own databases where all information is based robots' reports.
These algorithms are not clearly known and there's no one solution used by all search engines, so whole SEO industry tries to create ways to promote websites efficiently. Some experts claim to do it better than others, but there are some "classic" and proven methods that really deliver positive results.
In ideal situation SEO optimization should start from the very beginning. First you should have a complete image of product you're going to sell or website thematic. Your domain name should reflect this. Think of proper keywords for your website and then try to select a domain name that will contain most important key phrase. If you offer services in your region, including area into domain name is a good idea too.
So you have selected keywords, got a domain name that mentions most important keyword. Next think of website content. Create separate web pages for other keywords that have relevant content. Include these keywords into page's metadata and description.
Content in your web page should be not only relevant, but readable as well. Include your keywords periodically, but do not put them one after another. Your content should be readable, so do not follow the example of some webmasters who use so called "keyword stuffing" - using too many relevant keywords in one article that affects its readability. Some specialists say keyword density of 1% is the most optimal one. We do not encourage you to count density for your web pages, but use keywords smart and make sure visitors will be able to read your articles.
Taobao - TaobaoUkr.com
All images in your web pages should have alt tags and file names should bear keywords. Internal linking should be clear and contain keywords in link names.
SEO is by far not the most complicated industry in IT sphere and it doesn't require many skills; it's more for attentive and patient users. One more thing to add - make sure some of your keywords are "long tail" (ones that contain more precise description of the product or service you provide) as quite often they allow faster ranking. The same is with geo-targeting of your auditory (this works well in case you offer services or products) - you can promote your website pretty fast and get well ranked.