While most web surfers are familiar with Google as the typical search engine they classify with when browsing for info, Yandex, Russian biggest spider, whose web sites attract an audience of more than 15 million users from Russia, Ukraine, Kazakhstan and other countries, reminds us that the net is a multilingual parallel world of its own which much of the English language speaking users are unaware of.
Appearance of the Web and Yandex
Yandex is very interesting search engine since it precedes Google. Yandex was founded in 1997. Yandex is a typical case study that Google is not the end all and be all of search. Google is good for English searchers, but tends to cost less well in multilingual searching.
Yandex search algorithm is based in the highly inflected and very atypical Russian language. Words can take on some fifteen dissimilar endings to specify their association to one another.
Like other not-English languages, this variation makes Russian language precise, but makes search very difficult. Google fetches the strict word combination entered into search bar, leaving out the faintly dissimilar forms that indicate related things.
Russian Search Engines for a Russian Audience
Although some of its services are alike to offerings existing in the United Stats, it as well has developed some applications for only Russians, such as an image searches that eliminate repetitive images, a portrait filter that ferrets out faces in an image search, and a real-time traffic report that taps into users roaming cell phone signals to screen how rapidly people are moving through crowded roads in more than a ten Russian cities.
Web is a various and natural space which is regularly evolving. Search engines are a significant piece to this puzzle, a small but important piece that reflects the multicultural and culturally varied world.
So, the web world should be careful not to limit itself in an Anglo border of mind when conducting essential searches. Searchers should keep in mind that info comes in diverse languages and from a huge number of sources.