1. Mobile Is More Popular
In the past, a responsive design was just something extra to offer to your limited number of mobile users. As of 2015, there are just under two billion mobile users versus just under 1.8 billion desktop users. The tide has turned and mobile is now dominate.
In the US, people are spending 5.3 hours a day consuming media in 2015. Mobile wins again with 2.8 of those hours being spent with a mobile device. Only 2.4 hours are spent on desktops and 0.4 hours spent on other devices, such as TV.
2. Google Likes It
Improving your search rank is always important. It’s vital to increasing organic traffic. One of the easiest ways to do this is show Google you care about mobile users. On April 21, 2015, Google incorporated mobile friendly into their search algorithm. The algorithm only affects sites views on mobile devices. Google even created a tool to test how mobile-friendly your site is.
The problem is if the majority of your visitors are coming from mobile devices, your search rank will drop if your site’s not mobile friendly. Visitors who do try to view your site are likely to leave quickly which increases your bounce rate. This affects your desktop rank as well.
Switching to a responsive design keeps your visitors happy when they’re on mobile devices. It also pleases Google.
3. Single Sites Are Easier To Manage
Some sites opted to have two or more versions of their site. The first is the desktop and the second is the mobile version. All this means is double the work. For instance, if you change the layout on the desktop version, you’d have to change the layout on the mobile version as well. Everything you do takes twice as long.
Responsive design means having a single website. The design is created to change automatically for the best viewing experience on any device. Wouldn’t it be easier to manage one website versus two?
4. Boosts Visitor Satisfaction
The overall object of your site is to keep visitors on the site as long as possible so they read and share more content. After all, a person is more likely to visit a site they’ve never heard of if a friend shares content from it. If someone’s trying to view the desktop version of your site on a smartphone, they’ll have to constantly scroll and zoom in and out to navigate.
No one enjoys that. They’d rather search for a different site than spend more than a few seconds on a non-mobile friendly site. In fact, over 73% of mobile users said they won’t return to a site that didn’t load properly on their devices. Having a responsive site boosts visitors satisfaction. It proves to them that you value their time and have a design that fits their needs.
5. Responsive Loads Faster
Responsive design isn’t just about making your site look better on mobile devices. It also helps speed up loading times as well. A desktop version of the site includes more on each individual screen, making it slower to load on a mobile device.
By compressing images and cutting out some of the desktop design, the mobile side of your responsive design loads much faster. This keeps visitors on your site. With 83% of users expecting sites to load within three seconds, every second counts.
6. Prepare For The Future
Mobile devices are constantly changing. Trying to redesign your site for every screen size is time consuming and expensive. Responsive not only works now, but for future devices. If Apple decides to create a new iPhone in two years with a completely unique screen size, you’re ready.