ALEXA Rank affected by PPC?

Started by apexis, 05-28-2012, 03:50:36

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apexisTopic starter

I can't believe when I activated PPC for my website suddenly my alexa rank increased, and when I deactivated rank gets well. So question gets raised whether I used PPC or whether I used alexa both looks like opponent of each other. I know that many people already ignore Alexa, but most advertisers still consider it when evaluate ad buys on websites, so I think we need to raise the awareness about it.so its up to you whether trust alexa or not.


fsdqasmia

we can trust alexa but we should not use PPC to get ranking. we should choose natural way to promote our site.
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SEO Haven

#2
It's interesting to hear about your experience with PPC and its impact on your website's Alexa rank. Alexa rank is based on website traffic and engagement, while PPC is a paid advertising strategy to drive traffic. The two may seem contradictory in terms of their influence on Alexa rank, but it's important to understand that they serve different purposes.

PPC can increase traffic to your website by targeting specific keywords or demographics, which can positively impact your Alexa rank if those visitors engage with your site. On the other hand, deactivating PPC may reduce the overall traffic to your site, which could explain the temporary improvement in your Alexa rank.

Alexa rank is just one metric used to evaluate websites, and its significance varies among advertisers. While many people may ignore Alexa rank, some advertisers still consider it when making ad buy decisions. Ultimately, whether or not to trust Alexa rank is subjective and depends on your specific needs and goals as a website owner.

Raising awareness about Alexa rank and its limitations could be beneficial for advertisers to make more informed decisions. It's always important to consider multiple metrics and factors when evaluating the effectiveness of your website or advertising strategies.

Alexa rank is calculated based on the number of unique visitors and page views a website receives. It is important to note that Alexa rank is not an exact science and has its limitations. It heavily relies on data from users who have installed the Alexa toolbar or have the Alexa browser extension, which means it may not fully capture the entire internet user base. This can result in an incomplete representation of a website's actual traffic and engagement.

Moreover, Alexa rank is relative, meaning it compares your website's performance against other websites in its database. As the internet landscape constantly changes and new websites emerge, the relative ranking can fluctuate even if your site's performance remains stable.

Therefore, while Alexa rank can give you a general idea of a website's popularity, it should not be viewed as the sole indicator for its success or value. Advertisers often consider multiple metrics, such as Google Analytics data, engagement rates, social media presence, and user feedback, to make more informed decisions about ad placements.

Ultimately, the decision to trust Alexa rank or not depends on your specific needs and objectives as a website owner. It can be helpful to understand its limitations and consider it alongside other metrics when evaluating the performance and advertising potential of your website.

SEO Beginner

To increase your Alexa, natural method is the best way. If you assume when use the PPC program your Alexa will increase, its very risk to your long term website because you won't spend of money, right?

bermuda

Alexa is getting better day by day and compared with the past, their ranking systems of the websites has improved a lot. I also believe that advertisers as well as business admins do trust Alexa ranks as a way of determining websites popularity.

It is one way of telling how popular websites are, the strength of traffic they receive and have everyday. It is suggested to compare Alexa positions of websites with their current Google stats to discover how close they are.


onapthanh

 I aslo think that many people already ignore Alexa, but most advertisers still consider it when evaluate ad buys on websites. Now I still use Alexa for my work
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Sunainapaul11

Alexa is very much effected by PPC campaign as it helps to increase the number of visitors towards a website instantly. PPC helps to lower down the alexa ranking which shows the popularity of your online business and how much the visitors are liking your website daily.

Shikha Singh

Your Alexa Rank is an estimate of how popular your site is relative to all other sites. The Alexa Rank answers the question: Compared to all other sites, how is my site doing? Note that since rank is a relative measure, your site's rank is not only dependent on that site's traffic, but also on changes to traffic on other sites.