How do you measure ROI

Author Topic: How do you measure ROI  (Read 1277 times)

Offline ZinavocoukTopic starter

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How do you measure ROI
« on: 08-17-2015, 08:01:27 »
ROI is proof that your marketing efforts are working. Clients and supervisors need to know if you’re successful… and you do too!

1: Set Social Media Goals
2: Determine the Right Platforms
3: Track Campaigns
4: Report Findings
5: Review Results and Reset Goals


Offline Shikha Singh

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Re: How do you measure ROI
« Reply #1 on: 03-02-2016, 06:11:08 »
ROI measures the amount of return on an investment relative to the investment's cost. To calculate ROI, the benefit (or return) of an investment is divided by the cost of the investment, and the result is expressed as a percentage or a ratio.   
(Revenue - Cost of goods sold) / Cost of goods sold

Offline TomClarke

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Re: How do you measure ROI
« Reply #2 on: 08-16-2016, 03:00:58 »
To have a solid understanding of what your ROI is you need to determine your goals and conversions - what is a goal for you? Is it when a customer  fills out a call back form? And what is each conversion  worth? If you  get the business can you put a price on the customer? It all depends on your own figures but it can be quite intricate and complicated at times.
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Offline RH-Calvin

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Re: How do you measure ROI
« Reply #3 on: 08-17-2016, 01:20:01 »
Return on investment or ROI is the ratio of a profit or loss made in a fiscal year expressed in terms of an investment and shown as a percentage of increase or decrease in the value of the investment during the year in question. The basic formula for ROI is: ROI = Net Profit / Total Investment * 100.

 

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