How does social media play into an SEO strategy?

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Offline ZoyaBhattTopic starter

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How does social media play into an SEO strategy?
« on: 10-17-2017, 03:07:35 »
How does social media play into an SEO strategy?


Offline gautamkumar

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Re: How does social media play into an SEO strategy?
« Reply #1 on: 10-17-2017, 05:43:28 »
While looking over the infographic one thing in particular caught my eye: the importance that companies and agencies alike place on social media when thinking about their SEO strategy.

The infographic illustrates findings from Econsultancy’s State of Search Marketing Report 2013, in which 74% of companies and 82% of agencies surveyed said that social media is either somewhat or highly integrated into their SEO strategy.

agency resources social seo In a cruel twist of fate, just two months after Econsultancy collected the data for its report, Google’s Matt Cutts released a video saying that social signals––metrics such as Facebook likes and Twitter followers, which indicate a profile’s authority and influence––do not affect search rankings.

This statement threw marketers for a loop; they had been operating under the assumption (understandably so––more on that below) that social signals were factored into Google’s search algorithm as an indication of trustworthiness and quality.

For this article I decided to dive deeper into what Cutts’ statement meant for the relationship between social and SEO and learn how SEO-focused marketers are thinking about social media now that social signals are out of the picture, at least for now. Let’s start with some more background information on the dialogue around social and SEO over the past few years.

Offline RH-Calvin

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Re: How does social media play into an SEO strategy?
« Reply #2 on: 10-24-2017, 22:41:24 »
Social media websites help to promote your business to generate good traffic. They are helpful to build your online reputation and benefits your online business.

Offline virginoilseom

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Re: How does social media play into an SEO strategy?
« Reply #3 on: 10-25-2017, 00:47:21 »
Social Media is only to help the website for socialization thorough website in which you have to add social buttons that redirect to social channels.

Offline swikriti.sharma09

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Re: How does social media play into an SEO strategy?
« Reply #4 on: 10-25-2017, 04:06:34 »
Social Media might not give you any direct rankings as such in SEO. But Social Media certainly helps you to some extent in getting traffic and if your post is performing brilliantly then there is a possibility that you may rank for that particular keyword.

I myself had a facebook link ranking on the first page for one of the keywords. So If the facebook link ranks on the first page then user will visit that page and then click on the article present on that Facebook link so ultimately the user will come to my website.

I also had a few of my Social media pages like Quora and Pinterest ranking on the first page for a Particular Keyword. So you will certainly get a ranking but which will be indirect.

Note: Never expect that Social Media strategy will bring you guaranteed results


Offline arindamdutta16

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Re: How does social media play into an SEO strategy?
« Reply #5 on: 10-30-2017, 06:19:22 »
Social media optimize is one of the parts of SEO, it is best increasing visitor. Social media optimization likes facebook, twitter, linkedin, pinterest, stumbleupon, g+; its helps you in building good social media reputation which is considered by Google while ranking your website in search results.

Offline Sap Solution

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Re: How does social media play into an SEO strategy?
« Reply #6 on: 10-30-2017, 09:59:04 »
Activities on social networks transfers links juice to your website. In case of Google + if you have more people in your circle, you will get quick and high ranking for your website

 

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