How is this for SEO strategy: building a community around your brand

Author Topic: How is this for SEO strategy: building a community around your brand  (Read 1747 times)

Offline MScottTopic starter

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The idea here is to spice up your online presence through a feedback community. (granted this won't work for just about any business but for those selling something such as B2B software, or have an online store this idea may prove worthwhile)

An example is the one Helprace offers. What it does (in essence) is allow organic traffic to come to your community and suggest questions, ideas or problems right on your site.

What you should do is get your local customer base to visit your community and leave reviews there. If they have questions, they will ask them. If they have gripes about your business, you can address them there, too, for all to see. When you have an active (or semi active) community going, Google will start picking it up.

And, since Google picks up phrases that look like questions, your community topics will show up, increasing the likelyhood of that user to head to your community and ultimately your store. The best thing? This is exactly the type of user you want to see convert, and it involves no money spent on SEO techniques. As a bonus Helprace also offers a helpdesk for email inquiries so you can kill two birds with one stone so to speak.

I don't know any other alternatives, but ones like GetSatisfaction come to mind. Gotta pay an arm and a leg for it, and there's no helpdesk. So I'd like to hear other suggestions??
« Last Edit: 03-11-2015, 09:36:00 by MScott »
newbielink: [nonactive] helpdesk, knowledge base and SEO community for your website


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