How to do SEO for an App search Engine?

[susanburling]

Hello experts,

I have created an app search engine website that provides complete information regarding the app for example app country, description, developer name, and more.

Can anyone help me here to promote the App Search Engine? All reply is appreciated..

[Ensafeindia]

Tip #1: Feature your brand prominently in the app name. ...
Tip #2: Link to your app profile page(s) from your home page and/or site footer. ...
Tip #3: Include your brand name in the link text that points at app download pages.

[Yuga]

1. App name. title, URL and subtitle
2. App keyword filed
3. App ratings & reviews
4. App downloads

[katebonnerwrite]

Do you think there is no connection between your mobile app and search engine optimization? Think again, because Google is changing that! Now is the time to get serious about mobile app SEO and make sure your apps and content rank the best possible in search engines.

Google has announced that it will once again increase its emphasis on a mobile device algorithm next year. Since most of the web traffic is now coming from mobile devices, Google will first direct searches to mobile-optimized sites and, more importantly, offer suggestions that combine mobile apps with related search terms.

[ChrisJames661]

Tip #1: Feature your brand prominently in the app name
The app name doubles as the link anchor text within the App Store and Android Market. Getting these sites to link to your app profile page, using your brand name as a link, is critical for tapping into their enormous link equity. (See Groupon, Amazon, and eBay examples below.) Be sure to feature the brand name in the download page URL as well.
Tip #2: Link to your app profile page(s) from your home page and/or site footer

You have to aim the link equity of your most important pages at your app download pages. Many brands bury these important links.

Consider building a landing page or section dedicated to your apps with screenshots, reviews, features, etc. But it must also have links from the most important pages of your site, and follow the other tips here to make it into Page 1 for brand queries
Tip #3: Include your brand name in the link text that points at app download pages

Too many brands make the mistake of linking to the app profile page without including the brand name, as in  “Download iPhone App.” Even worse, some just link through the “Available on Android/App Store” graphics. (See Walmart example below.) This is a huge missed opportunity! Use your anchor text wisely.
Tip #4: Provide a QR link to download the app from your desktop site landing page

Use QR codes to give desktop site visitors easy app access. The QR needs to trigger app download on the right device once scanned. Remember to compress the link before your generate the QR. Native Apple and Android app page URLs exceed 50 characters, producing high-density QRs that fail to scan when displayed at small sizes.

[brookeroberts7]

Add your app to Google Search Console:
Select “Search Analytics” and view impressions and click-through rates on search results:
In your Google Play Console, go to User acquisition > Reports > Google Search (Organic) to see the keywords that drive installs with SEO and App Packs: