How to increase quality score in Adwords

Started by jaysh4922, 03-03-2016, 22:55:34

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SeoServicesKC

Great Tips! I would also add extensions to your ads to make them more robust, which is shown to increase CTR and Quality Score in AdWords.
Owner of SEO Services KC in Kansas City, MO
SEO & Kansas City Digital Marketing Expert
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JeremyElectrical

Making sure you have a relevent, good UX landing page is crucial, I also would make sure you have a couple extensions active for your ads as well.
I am the owner of Jeremy Electrical.
24/7 Kansas City Electrician | Overland Park Electrician
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HeritageLawnsKC

Update your landing page, include keyword in Ad Headline, Add multiple extensions.
Owner of Heritage Lawns & Irrigation
Kansas City Lawn Care | Best Olathe Lawn Care
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damponting44

The content of the advertisement used should be relevant to the keywords and URL of the landing page.

You should check click through rate for advertisement. also should check the historical performance.

AliceFowell89

Following are the factors for Quality score factors

1) Click-through rate of the keyword and its matched ad copy.
2) The relevance of the keyword to its ad group.
3) Landing page quality.
4) The relevance of your ad text.


KyraKakkar

Following are the methods to increase quality score

The click-through rate (CTR) of the keyword and its matched ad.

The relevance of the keyword to its Ad Group.

Landing page quality.

The relevance of your ad text.

Historical account performance.

KyraKakkar

Quality score is depends on  the following factors

1) Relevance of your ad to the keywords

2) Relevance of your ad to your landing page

3) Historical performance of your account.

Rattan11

 Google's own rating of your ads, including the quality and relevance of both the keywords and ads. It is about how good your ad is at meeting the customer's needs, and this means providing both relevance and value. SEO experts will be more than familiar with those words, and the same principles apply to PPC ads.
The factors which you explained above is really important to maintain quality score.


JanviArora

To improve your quality score of yor Google AdWords campaign, you need to focus on imprving following factors:

  • Click-through rate (CTR) - You ad targeting must be precise to achieve best CTR. So create smaller ad groups with keywords that perfectly matches ad groups theme.
  • Ad relevance – Optimize your ad copy with relevant targeted keyword. It improves your quality score as well as Click Through Rate(CTR).
  • Landing page – You landing page must have relevant targeted keywords with variations and synonyms. High relevant landing pages get better conversions. You landing page must be lightening fast so that visitors won't feel like exiting even before the page loads completely.
For more information on SEO, check out our organic seo services company
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CorneliaAlan

Your Quality Score depends on multiple factors, including: Your click-through rate (CTR). The relevance of each keyword to its ad group. Landing page quality and relevance. The relevance of your ad text. Your historical AdWords account performance.