How to increase quality score in Adwords

Author Topic: How to increase quality score in Adwords  (Read 23705 times)

Offline AaliyaAnubhav

  • Trade Count: (0)
  • Semi-Newbie
  • *
  • Thank You 3
  • Posts: 35
  • Karma: 0
  • Gender: Female
    • International Tour Packages
Re: How to increase quality score in Adwords
« Reply #20 on: 07-05-2018, 05:34:52 »
Structure your campaigns into smaller yet targeted ad groups.

Optimize keyword ad copy

Target your landing pages


Offline richardmsmith

  • Trade Count: (0)
  • Full Member
  • ***
  • Thank You 2
  • Posts: 229
  • Karma: 0
  • Gender: Male
    • Trucking App Solution
Re: How to increase quality score in Adwords
« Reply #21 on: 07-06-2018, 03:03:58 »
Structure your campaigns into smaller yet targeted ad groups.
Optimize keyword ad copy.
Target your landing pages.
Know the Quality Score factors.
Decrease your landing page load times.

Offline KyraKakkar

  • Trade Count: (0)
  • Semi-Newbie
  • *
  • Thank You 0
  • Posts: 44
  • Karma: 0
    • Scandinavia Northern Lights
Re: How to increase quality score in Adwords
« Reply #22 on: 08-20-2018, 01:20:54 »
Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.

Offline marrysmith101

  • Trade Count: (0)
  • Semi-Newbie
  • *
  • Thank You 0
  • Posts: 39
  • Karma: 0
    • Pk Domain
Re: How to increase quality score in Adwords
« Reply #23 on: 09-10-2018, 22:08:50 »
Thanks for the useful information, this thread is really informative and have too many professional tips, i did not knew that we can increase the quality score of adwords, thanks for sharing this information with us.

Offline marrysmith101

  • Trade Count: (0)
  • Semi-Newbie
  • *
  • Thank You 0
  • Posts: 39
  • Karma: 0
    • Pk Domain
Re: How to increase quality score in Adwords
« Reply #24 on: 09-29-2018, 19:42:49 »
Quality score of adwords is essential to rank high your ads in the advertisements, you can keep in mind these factors such as The relevance of your ad to the keyword, The relevance of your ad to your landing page, The historical performance of your account, The click-through rate of your ad while creating the ads to keep quality score of your adwords high.


Offline Rattan11

  • Trade Count: (0)
  • Jr. Member
  • **
  • Thank You 8
  • Posts: 67
  • Karma: 0
  • Gender: Male
    • GOVERNMENT JOBS IN INDIA
Re: How to increase quality score in Adwords
« Reply #25 on: 10-01-2018, 00:18:16 »
Quality Score is a dynamic variable assigned to each of your keywords that essentially affects your ad rank and the cost per click. So for a higher Quality Score, you can achieve a higher ranking at a lower cost. So how is a Quality Score determined? There are three factors:
  • Click-through rate (CTR)
  • Ad relevance – the relevance of the keyword or search query to the ad
  • Landing page – the relevance and reputation of your landing page to the ad and the search query


Let’s now look at some tips for increasing your Quality Score.


1. Structure your campaigns into smaller yet targeted ad groups. By structuring your campaigns into targeted ad groups, you are elevating the relevancy between the search query and the ad. So set up your campaigns with many ad groups that are specific and related to the keywords it contains. This can be a challenge but well worth it in the end. Don’t have just one or two ad groups with all of your keywords in them. You cannot maintain a high degree of relevancy this way. Additionally, have a smaller number of keywords per ad group. The smaller the number of keywords per ad group, the better. Good examples of types of keyword variations are plurals and singulars and other close associations.

2. Optimize keyword ad copy. Choose ad copy that is closely tailored to your keywords. This will increase the relevance of your keywords to each of your ads. Not only will this help you increase your Quality Score, but it will also help to increase your click-through rate. Be sure to get your keywords into your ad copy as well. You can do this manually or use dynamic keyword insertion (DKI), which can insert them automatically. Matt Van Wagner has some great tips on how to use DKI to help with placing your keywords into your ad copy.

3. Target your landing pages. Your landing pages should be designed to contain content that uses your targeted keywords for each ad group. It may not be practical to design a landing page for each ad group, but it will help to increase relevancy. A highly relevant landing page will also help you with increased conversions. If your searchers read your ad, then click through and they land on a page that fulfills their expectations, then you are likely to have happy visitors that may turn into customers.
« Last Edit: 10-01-2018, 00:21:02 by Rattan11 »

Offline Vedikaledange

  • Trade Count: (0)
  • Semi-Newbie
  • *
  • Thank You 0
  • Posts: 25
  • Karma: 0
Re: How to increase quality score in Adwords
« Reply #26 on: 11-21-2018, 02:26:13 »
Google takes into accounts the following 5 factors to determine the Quality Score of your ad:

1. Clickthrough Rate (CTR): This is based purely on the keywords you choose, and your ad copy. Depending on how often a particular keyword leads to clicks on an ad and your ad copy. Google will assign a score to your ad.

2. Keyword Relevance to the Ad Group: Depending on the keyword you choose while creating the ad group, and what the searcher types on Google, your ad will get a Keyword Relevance score by Google to help get a better idea on what search queries the ad should be displayed on.

3. Landing Page Quality: Your Landing Page must be clean, mobile-optimized and well written. Make sure your landing page doesn’t have intruding pop-ups or misleading info.

4. Your ad text quality and relevance: Your ad copy plays a pivotal role in deciding the Quality Score. If the ad copy is too spammy, or it does not state clearly what’s there on the other side, it can greatly hamper the quality score.

5. You ad account history: Depending on how your ads have performed in the past, and how much money you spent with Google, your ad is assigned a quality score.

So to improve your quality score, make sure the above 5 factors are top notch.

 

Related Topics

  Subject / Started by Replies Last post
4 Replies
2642 Views
Last post 04-21-2016, 02:55:19
by TomClarke
9 Replies
15624 Views
Last post 11-23-2017, 23:15:13
by drnagwaniseo
1 Replies
2175 Views
Last post 05-05-2016, 12:10:59
by LucidWebMarketing
6 Replies
3003 Views
Last post 02-15-2017, 00:45:13
by tyagi
3 Replies
8912 Views
Last post 11-28-2017, 03:28:29
by Deepak1