How to increase quality score in Adwords

Author Topic: How to increase quality score in Adwords  (Read 23739 times)

Offline SeoServicesKC

  • Trade Count: (0)
  • Semi-Newbie
  • *
  • Thank You 8
  • Posts: 31
  • Karma: 2
  • Gender: Male
  • Local Kansas City SEO Specialist
    • SEO Services KC
Re: How to increase quality score in Adwords
« Reply #10 on: 04-11-2018, 13:51:05 »
Great Tips! I would also add extensions to your ads to make them more robust, which is shown to increase CTR and Quality Score in AdWords.
Owner of SEO Services KC in Kansas City, MO
SEO & Kansas City Digital Marketing Expert


Offline JeremyElectrical

  • Trade Count: (0)
  • Semi-Newbie
  • *
  • Thank You 2
  • Posts: 22
  • Karma: 0
  • Gender: Male
  • Business Owner/ Electrician and SEO Entrepreneur
    • Jeremy Electrical
Re: How to increase quality score in Adwords
« Reply #11 on: 04-12-2018, 11:01:09 »
Making sure you have a relevent, good UX landing page is crucial, I also would make sure you have a couple extensions active for your ads as well.
I am the owner of Jeremy Electrical.
24/7 Kansas City Electrician | Overland Park Electrician

Offline HeritageLawnsKC

  • Trade Count: (0)
  • Semi-Newbie
  • *
  • Thank You 2
  • Posts: 22
  • Karma: 0
  • Gender: Male
  • Owner of Heritage Lawns & Irrigation
    • Heritage Lawns & Irrigation
Re: How to increase quality score in Adwords
« Reply #12 on: 04-17-2018, 12:39:04 »
Update your landing page, include keyword in Ad Headline, Add multiple extensions.
Owner of Heritage Lawns & Irrigation
Kansas City Lawn Care | Best Olathe Lawn Care

Offline damponting44

  • Trade Count: (0)
  • Hero Member
  • *****
  • Thank You 23
  • Posts: 621
  • Karma: 0
  • Gender: Male
    • Taxi app development
Re: How to increase quality score in Adwords
« Reply #13 on: 05-08-2018, 05:10:14 »
The content of the advertisement used should be relevant to the keywords and URL of the landing page.

You should check click through rate for advertisement. also should check the historical performance.

Offline AliceFowell89

  • Trade Count: (0)
  • Jr. Member
  • **
  • Thank You 5
  • Posts: 60
  • Karma: 0
    • Video Conferencing Australia
Re: How to increase quality score in Adwords
« Reply #14 on: 05-15-2018, 22:53:18 »
Following are the factors for Quality score factors

1) Click-through rate of the keyword and its matched ad copy.
2) The relevance of the keyword to its ad group.
3) Landing page quality.
4) The relevance of your ad text.
Video Streaming Services, Live Streaming Service [https://bit.ly/2vwLzth]Live Webcasting Services[/url]


Offline KyraKakkar

  • Trade Count: (0)
  • Semi-Newbie
  • *
  • Thank You 0
  • Posts: 44
  • Karma: 0
    • Scandinavia Northern Lights
Re: How to increase quality score in Adwords
« Reply #15 on: 06-06-2018, 23:19:23 »
Following are the methods to increase quality score

The click-through rate (CTR) of the keyword and its matched ad.

The relevance of the keyword to its Ad Group.

Landing page quality.

The relevance of your ad text.

Historical account performance.

Offline KyraKakkar

  • Trade Count: (0)
  • Semi-Newbie
  • *
  • Thank You 0
  • Posts: 44
  • Karma: 0
    • Scandinavia Northern Lights
Re: How to increase quality score in Adwords
« Reply #16 on: 06-20-2018, 22:47:18 »
Quality score is depends on  the following factors

1) Relevance of your ad to the keywords

2) Relevance of your ad to your landing page

3) Historical performance of your account.

Offline Rattan11

  • Trade Count: (0)
  • Jr. Member
  • **
  • Thank You 8
  • Posts: 67
  • Karma: 0
  • Gender: Male
    • GOVERNMENT JOBS IN INDIA
Re: How to increase quality score in Adwords
« Reply #17 on: 06-30-2018, 23:34:03 »
 Google’s own rating of your ads, including the quality and relevance of both the keywords and ads. It is about how good your ad is at meeting the customer’s needs, and this means providing both relevance and value. SEO experts will be more than familiar with those words, and the same principles apply to PPC ads.
The factors which you explained above is really important to maintain quality score.

Offline JanviArora

  • Trade Count: (0)
  • Semi-Newbie
  • *
  • Thank You 0
  • Posts: 28
  • Karma: 0
  • Gender: Female
Re: How to increase quality score in Adwords
« Reply #18 on: 07-03-2018, 01:57:55 »
To improve your quality score of yor Google AdWords campaign, you need to focus on imprving following factors:
  • Click-through rate (CTR) - You ad targeting must be precise to achieve best CTR. So create smaller ad groups with keywords that perfectly matches ad groups theme.
  • Ad relevance – Optimize your ad copy with relevant targeted keyword. It improves your quality score as well as Click Through Rate(CTR).
  • Landing page – You landing page must have relevant targeted keywords with variations and synonyms. High relevant landing pages get better conversions. You landing page must be lightening fast so that visitors won't feel like exiting even before the page loads completely.
Janvi is active practitioner in the field of Digital Marketing from last 8 years. She specialize in implementing & executing inbound marketing. www.radon-media.com/services/search-engine-optimization/


Offline CorneliaAlan

  • Trade Count: (0)
  • Semi-Newbie
  • *
  • Thank You 4
  • Posts: 37
  • Karma: 0
Re: How to increase quality score in Adwords
« Reply #19 on: 07-05-2018, 00:36:37 »
Your Quality Score depends on multiple factors, including: Your click-through rate (CTR). The relevance of each keyword to its ad group. Landing page quality and relevance. The relevance of your ad text. Your historical AdWords account performance.

 

Related Topics

  Subject / Started by Replies Last post
4 Replies
2644 Views
Last post 04-21-2016, 02:55:19
by TomClarke
9 Replies
15631 Views
Last post 11-23-2017, 23:15:13
by drnagwaniseo
1 Replies
2176 Views
Last post 05-05-2016, 12:10:59
by LucidWebMarketing
6 Replies
3004 Views
Last post 02-15-2017, 00:45:13
by tyagi
3 Replies
8919 Views
Last post 11-28-2017, 03:28:29
by Deepak1