how to track goal and funnel

Started by newway2, 07-08-2015, 04:16:07

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newway2Topic starter

In Google analytics I want to find out the exact page where users are dropping out from the website. Please give me suggestion how i can track goal and funnel.
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jaintech

#1
To track the exact page where users are dropping out from your website using Google Analytics, you can set up a goal and funnel. Here's how you can do it:

1. Sign in to your Google Analytics account.
2. Go to the "Admin" section by clicking on the gear icon in the bottom left corner.
3. Under the "View" column, click on "Goals".
4. Click on the "+ New Goal" button to create a new goal.
5. Choose a goal template that suits your objective or select "Custom" to create a customized goal.
6. Give your goal a name and select the appropriate goal type. For example, if you want to track how many users reach a specific page, choose the "Destination" goal type.
7. Enter the URL of the page you want to track as the destination. You can use the "Equals to" option or select "Begins with" if the URL can change slightly.
8. Set a value for the goal (optional) and click on the "Verify this goal" button to see how many conversions would have been recorded based on your configuration.
9. If you want to set up a funnel to track the path users take before reaching the goal, toggle the "Funnel" option to "On."
10. Enter the URLs of the pages users visit before reaching the final goal page in the order they occur. Make sure to enable the "Required?" checkbox for each step.
11. Save your goal by clicking on the "Save" button.

Once the goal and funnel are set up, Google Analytics will start tracking conversions, and you'll be able to see the exact page where users drop off in the funnel visualization report.


Here are a few additional tips to help you track goals and funnels effectively in Google Analytics:

1. Ensure that you have the Google Analytics tracking code installed correctly on all pages of your website. Without this, Google Analytics won't be able to collect data.

2. Regularly check the "Conversions" section in Google Analytics to monitor your goal conversion rates and funnel visualization. This will provide insights into user behavior and potential drop-off points.

3. Use annotations in Google Analytics to mark any significant changes or updates to your website. This will help you correlate any fluctuations in goal conversions or funnel performance with specific events.

4. Utilize segments in Google Analytics to analyze goal and funnel performance based on user demographics, traffic sources, devices, or any other criteria. This can help you identify patterns and optimize your website accordingly.

5. Conduct A/B testing by creating multiple versions of your website or specific pages to see which ones convert better. Google Optimize is a useful tool that integrates seamlessly with Google Analytics and allows for easy experimentation.

6. Set up custom alerts in Google Analytics to receive notifications when there are significant changes in goal conversions or funnel performance. This will help you quickly identify and address any issues on your website.