How to use anchor text in link building?

[susanburling]

Hi,
How to use anchor text in link building when we want to rank for "PHP Development Company"?

[kavyasharma561]

Just as Google searches for spammy inbound links from other websites, it will also penalize what it considers spammy internal linking.

[Easton234]

First, you should decide which link of your webpage you want to anchor for the keyword of "PHP Development Company". Then you should select other synonymous keywords of "PHP Development Company" such as "PHP Development Provider", "php website development", "Website Development Company", etc. Finally, use webpage link inside these texts as back-links.

[rafiazafar]

Use the keyword of your web page in the anchor text of backlink and the link must be properly hyperlinked to the relevant web page of a website.