How to use anchor text in link building?

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Offline susanburlingTopic starter

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How to use anchor text in link building?
« on: 05-21-2019, 05:56:21 »
Hi,
How to use anchor text in link building when we want to rank for "PHP Development Company"?



Offline kavyasharma561

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Re: How to use anchor text in link building?
« Reply #1 on: 05-22-2019, 04:31:11 »
Just as Google searches for spammy inbound links from other websites, it will also penalize what it considers spammy internal linking.

Offline Easton234

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Re: How to use anchor text in link building?
« Reply #2 on: 05-23-2019, 01:38:00 »
First, you should decide which link of your webpage you want to anchor for the keyword of "PHP Development Company". Then you should select other synonymous keywords of "PHP Development Company" such as "PHP Development Provider", "php website development", "Website Development Company", etc. Finally, use webpage link inside these texts as back-links.

Offline rafiazafar

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Re: How to use anchor text in link building?
« Reply #3 on: 06-17-2019, 08:37:15 »
Use the keyword of your web page in the anchor text of backlink and the link must be properly hyperlinked to the relevant web page of a website.

Offline saravanan28

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Re: How to use anchor text in link building?
« Reply #4 on: 07-19-2021, 08:23:31 »
Anchor text that includes a variation of the keyword on the linked-to page. For example: 'link building strategies' linking to a page about link building. A brand name used as anchor text. For example: 'Moz' linking to an article on the Moz Blog.


Offline julia timpi

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Re: How to use anchor text in link building?
« Reply #5 on: 08-02-2021, 01:44:15 »

Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underlining through html code.

Offline zwilliam

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Re: How to use anchor text in link building?
« Reply #6 on: 08-05-2021, 01:09:38 »
Just put the hyperlink with your keyword you targeting for your page.

Offline sproutmedia7

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Re: How to use anchor text in link building?
« Reply #7 on: 08-06-2021, 07:24:44 »
Hi,
How to use anchor text in link building when we want to rank for "PHP Development Company"?

Avoid using same type of anchor text for link building, Google can penalize it for link spam.

Offline yourdesignguys

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Re: How to use anchor text in link building?
« Reply #8 on: 08-10-2021, 06:15:24 »
Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underlining through html code.

Really informative answer Julia! Thanks will surely gonna do this for my custom PHP website yourdesignguys.com
Hello, I am chief global office in a USA-based custom website design company named Your Design Guys. You can connect with for any help regarding website design, development and hosting.


Offline hypereffects

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Re: How to use anchor text in link building?
« Reply #9 on: 08-11-2021, 04:54:57 »
What I’m about to tell you might shock you.

Conversely, if you were the first person I quoted just above, it probably won’t.

Exact matches shouldn’t be as feared as they are.

There, I said it.

I know, your inner SEO pro is screaming.

You’re probably furiously thinking about tweeting how bad exact match anchors are.

But before you do, let’s talk about Google’s official stance.

Google says the following about utilizing anchor text effectively for both readers and search engines:

CONTINUE READING BELOW
When you’re writing link text, use a phrase that describes what the reader will see after following the link.

Links should make sense without the surrounding text.

This is somewhat vague, but it’s simple: anchor text should describe what the reader gets when clicking on a given link.

If your anchor text is “link building strategies,” the user who clicked should be directed to a link building strategies post.

Simple, huh?

But, isn’t this exact match??

Isn’t exact match anchor text bad?

Yes and no.

According to Google, good link text contains “the exact text of the title or heading you’re referencing” or “a description of the destination page.”

Rather than using phrases like “click here” or “learn more,” Google actually prefers more exact match and closely related variations to the content users click on.

 

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