How to use Google Analytics to track Facebook likes?

Started by Roy Milson, 02-10-2017, 04:13:08

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Roy MilsonTopic starter

How to use Google Analytics to track Facebook likes?


admissioninfo123

Steps for tracking Facebook 'likes' and 'unlikes' in Google Analytics
Install Facebook JavaScript SDK on your site
Add Facebook Social Interactions tracking code on your site. Keep this code right below the Facebook Social Interactions tracking code.
By doing this u can track Facebook 'likes' and 'unlikes'


JohnVilson

To track Facebook likes using Google Analytics, follow these steps:

1. Set up Google Analytics: If you haven't already, create a Google Analytics account and set up tracking on your website by adding the tracking code to the pages you want to monitor.

2. Generate a Facebook App ID: Go to the Facebook Developers website and create a new app or use an existing one. This step is necessary to generate an App ID that will allow you to integrate Facebook with Google Analytics.

3. Add the Facebook SDK to your website: Include the Facebook Software Development Kit (SDK) code on your website. This code enables communication between Facebook and Google Analytics.

4. Customize Facebook Event Tracking: Configure Facebook event tracking to monitor specific actions, such as when users "like" or share your content. Use the App ID generated in step 2 to associate the events with your Facebook app.

5. Set up Event Tracking in Google Analytics: In your Google Analytics account, navigate to "Admin" and select the appropriate property. Under the "View" column, click on "Goals" and then on the "New Goal" button. Choose the "Custom" option and proceed to set up the desired event tracking parameters, such as category, action, label, and value. Save the goal.

6. Test and verify tracking: Test the integration by performing the actions that trigger the desired events (e.g., liking a Facebook post). Ensure that the events are being tracked by checking the Real-Time reports in Google Analytics.

7. Analyze the data: Once the tracking is working correctly, analyze the data in Google Analytics. Go to the "Behavior" section and explore the "Events" reports. Within these reports, you can view the number of Facebook likes and other relevant metrics associated with the tracked events.

By following these steps, you will be able to track Facebook likes using Google Analytics. This data will provide insights into user engagement on Facebook and help optimize your marketing efforts.

You can do it with the help of social interaction web tracking. You can add a custom script using FB.Event.subscribe function to start tracking clicks.

Michealyardy

In order to implement Social Interaction Tracking, you will have to update your current Google Analytics code to the latest version, and then add a few snippets of code to your HTML file.

hynds

I think you can track these deeply in Facebook Insight instead of in GG Analytics. At FB Insight, you can track almost everything you want about your FB Fanpage such as Fan, Engagement, Reach, Post, Click, Impressions,...and many other factors.


JanviArora

Google Analytics has added a new feature called Social Interaction Tracking. This new feature allows you to track social interactions on your website, your blog or on your Facebook fan page. These actions include the Twitter button and the Facebook Like, Unlike and Send actions.
Before Setting up the tracking for Facebook Likes, make sure that your Google Analytics code is updated to it's latest version.
The process is quite complex to implement, so you can refer to OptimizeSmart article to get scripts and tracking codes here - optimizesmart(dot)com(/)tracking-facebook-likes-unlikes-google-analytics/ (Remove brackets)
For more information on SEO, check out our organic seo services company
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canarahydraulics

In this blog post, I'll show you how to track Facebook Likes on your website and automatically send that data to Google Analytics as Social Interactions. Google Tag Manager will also take part in this play.

UPDATE: Due to privacy issues Facebook decided to deprecate a particular solution which allowed us to track clicks of native Facebook Like Button. Therefore it is no longer possible to track it.

This blog post assumes you have a working knowledge of Google Tag Manager tags. If you're a beginner – I highly recommend checking out these free Google Tag Manager courses, first. The minimum requirements are:

    You have Google Tag Manager tracking code installed on your website.
    You know what tags, triggers, variables, and dataLayer are and how they work in Google Tag Manager.

P.S.  This blog post is a part of a more comprehensive guide – Google Tag Manager + Facebook, so if you're looking for in-depth information about how to upgrade your Facebook marketing with Google Tag Manager, give it a try.
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marrysmith101

    Step-1: Install Facebook JavaScript SDK on your website.
    Step-2: Add Facebook Social Interactions tracking code on your website.
    Follow the steps below to create a new Facebook APP:
    Step-1: Login to your Facebook account.
    Step-2: Go to https://developers.facebook.com/apps and then click on '+ Add a New App' button:


MVMInfotech18

how to track Facebook Likes on your website and automatically send that data to Google Analytics as Social Interactions. Google Tag Manager will also take part in this play.
You have Google Tag Manager tracking code installed on your website.
You know what tags, triggers, variables, and dataLayer are and how they work in Google Tag Manager.
This tracking method supports only default Facebook button. Sumo or any other social sharing plugins will not be tracked.


julian

Why there is a need to go with Google Analytics when there is also an option to track Facebook likes in Facebook page setting.

Facebook is very small and nowadays Facebook is giving many good features to users. So there are tracking tools in Facebook.
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