Importance of Landing Page?

Started by RichardSmith, 01-24-2013, 06:19:54

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96Livepro

Landing page is also called as a  Destination page, is the web page that visitors arrive at after they click the Link on a Search engine result pages. A landing page can be  the first page of a  website that was advertised on the search engine result pages, or from one of the natural results of the search query. This page generally displays logical information,usually something that pertains directly to the keywords searched, or has the keywords directly on the page.


TomClarke

Landing pages should have a good design, visual appealing,   and easy to use if traffic is going to be converted into something valuable.   When your visitors can effectively be guided through the process that generates something of value for the site owner, you will know that your web page is a good one. Many good landing pages will have succinct and concise verbiage  that tells users what process to follow so thta each party gets what they want. And consequently, it is critical to have professional looking web pages that help visitors feel confident in where they are.


hieuptit

users will quickly leave the site if the landing page does not attract them. High bounce rate is not good, everything has two sides
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Kate Evans

It should be mentioned that the main function of landing page is to sell and tell. In this case keywords are crucial as a search engines will pick them up and as a result, will bring people to your page. Creating a good landing page will help you to target more audience to your website!