Importance of social media optimization in terms of SEO

[danial09]

1) Branding
Companies can use social media channels as a way for increasing its goodwills and trustworthiness which may ultimately result in better branding. Companies can have conversation with its customers, which makes a great amount of credibility among its customers.

2) Lead Generation
Lead generation is another reason why companies should opt for social media marketing campaigns. Lead generation is an integral part of a company's success and social media marketing strategies and campaigns helps in targeted and relevant lead generation.

3) Engage with its customers
Social media channels helps it more easier and flexible when it comes to engaging with its customers. Customer engagement is the most important benefits of social media marketing and this helps to retain its existing customers and also increase brand credibility. During the recent economic downfall, a lot of companies succeeded in retaining its customers with the help of customer engagement through social media channels.

4) Generate Relevant Traffic
Traffic generation is the sole purpose of all the online marketing campaigns and social media channels are highly powerful traffic generation sites. There are many niche social media channels which makes it easier to generate relevant and quality traffic to the website.

5) Improve ROI
Promotion of your products in relevant and product niche social media channels can help you in increasing your return over investment (ROI). Industry relevant social media marketing can help in making your conversion rates better and enjoy a enviable ROI.

[prcys]

As we all know that social media has be the major source for traffic to our site. So by videos , blogs , articles and by many different ways we can get traffic from social media. And as our site get more traffic , it be more visible on web due to more searched by people.

[prbtechuk]

The reasons why this type of marketing is so important, or rather, essential for a business are many. Firstly it is a low cost investment when compared to the other options available, offering abounding links to your site for free. Social media is generally chargeless to use but marketing the same thing through conventional methods would cost you thousands of dollars. 

[noelagnote]

Social media is where people are, where most internet users go everyday. By using social media you bring your business closer to the people. Social media promotion helps you get more traffic for your website.

[BenNorman]

Social media is a good way of trying to get people to share your offerings.

A presence is always good to have.

I'm not sure how much this will effect rankings though, because there are many other ranking signals.

[alvaroamdo]

Social Media Marketing is not as easy as it looks. Some think that just set it up and its done. These need continuous update and interaction with our followers. The point of using these platforms is to allow customers or interested parties to feel how approachable the company is, and most especially how customer oriented they are.

[Abbey14]

Social Media Optimization is one of the best tool that you must add in your marketing tools. It targets Global traffics for your site that will increase chances of getting a conversion.

[seolinkcreation]

Social media optimization is not a large site, you do not have access to these people, so quickly drive traffic to your website and your link to share more with a hat is the best way.

[kelly]

Social media optimization is good to promote the site and aware the people about your services and product.

[sigma-sem]

Nice comments and information regarding this topic, I am searching for the same. thanks