Is Keyword Density Still Important?

[Roy Milson]

Is Keyword Density Still Important?

[JohnVilson]

No, not at all. Google Hummingbird took the focus away from keyword density.

Make in your primary keyword just once or tow time and then focus on synonyms and semantics (relevant words).

For instance, if birthday cake is your primary keyword, remember to also make in related words such as party cake, (brand name) anniversary cake, cake party, best cake for parties, etc.

[pablohunt2812]

Is Keyword Density Still Important For SEO?
If you were involved in SEO in the 1990’s or early 2000’s, you know that keyword density was a hot topic. Webmasters and SEOs regularly calculated the ratio of keywords to the total word count of a given page. The idea was that there was some ideal keyword density of any page, and that when a particular page reached this number, it would have a better chance of ranking for that specific keyword.

Sadly, this actually worked much of the time. Search engines were still in their infancy, and were tricked relatively easily. This is why keyword stuffing, as it came to be known, was such an effective strategy.

Google changed all that with various algorithm updates, including Panda, which began penalizing sites abusing this tactic. Most marketers are now aware that keyword stuffing is not only ineffective, but that it can result in a manual action against their entire site. However, many marketers and writers still struggle with whether or not keyword density still has a place – even a small one – within SEO. Is there an optimal density that guarantees you’ll rank better for a given keyword? Should we even be calculating keyword density at this point? And if not, how do keywords fit into web-based content?

[Williams Reus]

I think it is still important. The use of one certain percentage, if not abuse it too good

[AliceFowell89]

Yes, peoples are still using spamming techniques like keyword stuffing, doorway pages & others to over optimize the website. Make sure about webpage keyword density, it should be not more than 5% and better to use synonyms for target keywords that reduce keyword density and help to create more relevant web page.