Is SEO a waste of time?

Started by Williams Reus, 10-18-2016, 10:14:35

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Williams ReusTopic starter

Virtually everything I read and practice regarding SEO simply spells out the importance of building backlinks and quality content - including on-page SEO and off-page SEO.
If just building backlinks then it spends pretty your time while you can not maintain or know exactly the result that search engines will give you. Instead of that, we should focus on creating quality content for our audience.
Am I right on this? Is SEO a waste of time?

Please share your thoughts!


yoginetindia

#1
SEO (Search Engine Optimization) is not a waste of time. In fact, it plays a crucial role in helping your website rank higher in search engine results pages and driving organic traffic. Building backlinks and creating quality content are indeed important aspects of SEO. Both on-page and off-page SEO strategies, such as optimizing your website's structure, meta tags, and headings, contribute to better search engine visibility. Creating valuable content that meets the needs of your audience can also help attract more visitors and potentially generate more conversions. It's important to remember that SEO is just one part of an overall digital marketing strategy, and a balanced approach that includes other tactics like social media and paid advertising can yield even better results.

Here are a few more aspects to consider regarding SEO:

1. User Experience: SEO goes beyond just building backlinks and creating content. Search engines also consider factors such as website load speed, mobile-friendliness, and overall user experience. Optimizing your website for a smooth and enjoyable user experience can help improve your search engine rankings.

2. Keywords: Researching and incorporating relevant keywords into your content can help search engines understand what your website is about. It's important to use keywords naturally and strategically throughout your content to attract the right audience.

3. Technical SEO: On-page factors like website structure, URL optimization, and proper use of headers and tags are part of technical SEO. These elements help search engines crawl and understand your website better, enhancing your chances of ranking higher in search results.

4. Analytics and Tracking: SEO efforts should be supported by data-driven insights. By monitoring website analytics, you can gather valuable information about your audience, track keyword performance, and identify areas for improvement. This data can guide your SEO strategy and help you make informed decisions.

5. Evolving Algorithms: Search engine algorithms are constantly changing, and staying up-to-date with the latest trends and best practices is essential. While it may take time to see the full impact of your SEO efforts, consistently adapting your strategy to align with algorithm updates will help you remain competitive in search rankings.

few additional points to consider regarding SEO:

1. Local SEO: If you have a local business, optimizing for local search is crucial. This involves targeting specific geographical keywords, creating and optimizing local listings (such as Google My Business), and gathering positive reviews from customers in your area.

2. Social Signals: While not a direct ranking factor, social media activity can indirectly influence SEO. When your content gets shared and engaged with on social media platforms, it can help increase visibility and generate traffic to your website. Additionally, having strong social signals can enhance your online reputation, which search engines take into consideration.

3. Link Building: Building backlinks from reputable and relevant websites is still an important aspect of SEO. However, it's crucial to focus on quality over quantity. Instead of simply aiming for a high number of backlinks, prioritize acquiring backlinks from authoritative sources that are contextually relevant to your industry or niche.

4. Content Promotion: Creating great content is essential, but it's equally important to promote it effectively. Sharing your content through various channels like social media, email marketing, guest posting, and influencer collaborations can help increase its visibility and attract more backlinks naturally.

5. Competition Analysis: Analyzing your competitors' SEO strategies can provide valuable insights and help you identify opportunities. By understanding what keywords they are targeting, which websites are linking to them, and how they structure their content, you can refine your own SEO approach and potentially outrank them in search results.



I spend 3 hours a day doing link building for my company website
So doing link building is never waste of time.
Offpage activities ( link building ) is as essential as making good website with fresh original content .


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apwebsolutions

It most certainly is not a waste of time. It jus takes a whole lot of time, patience and testing.

Your idea of focussing on content is not a bad one, because great quality does get some good links but not always and you do not have full control over it. If you enjoy the content creation part, then I would say go ahead and do it. But if you going to be spending a LOT of your time creating said content, purely for the purpose of ranking in Google, then you might be in for some disappointment. Because as I said, you may not get ANY links from a piece of content you created OR the ones you get may not be the best quality ones.

I'd personally suggest doing a bit of both. Greet content is going to help you convert traffic anyway so you can't go wrong there, but also don't abandon SEO completely.

SerenMckay

Of course not. It's not a waste of time , but yes, it does take a lot more time, compared to PPC to start showing the results and hence some people may lose patience and start thinking it's a waste of time. Also, doing good SEO requires a high degree of talent and constantly staying on top of the fast changing world of SEO techniques. Google ensures that you are on your toes with their frequent updates to search engine ranking algorithms. Like so many other things in life, patience pays of and in the long run good SEO coupled with good content marketing can result in cheaper traffic to your site than any other means. Black hat SEO techniques are usually short-lived and may deliver instant results for a short time. A better way to achieve the same result is using Pay Per Click( PPC ) campaigns.

Intuz

I think, if you give right efforts and time to SEO, it will work for you.
Use content, authoritative back-links, strong social profiles with niche followers, strong SEO friendly website.
SEO always take some time to show results than other marketing tactics.


SEO.Ninja

No, SEO is not  a waste of time. It takes some time to get in rank on search engine, but once it comes give proper result and better business. If you talk about the time it will take around 2 months. All depends on your website design and content as per the Google guidelines.

hrishivardhan

SEO is never a waste of time. yes it is becoming complex day by day. but believe me we still have the biggest source of traffic is only google. so for that traffic seo is needed. and you should never close SEO.
Orderhive - Multichannel Order & Inventory Management Software
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jeffmarlon

No. SEO is not a waste of time. Did you experience it? I am optimizing websites for more than 5 years and I never felt it. It is true that results from organic SEO takes time but it doesn't mean that link building is a waste of time. That results from quality link building are long lasting and permanent.


damponting44

Simply think for a minute. What catchphrases or expressions would you say you are attempting to rank for? Whatever they are, you will have organization. So you will wind up playing watchword jump for eternity.

This is precisely SEO advisors need. The more jump you play, the more they make off you But managing SEO is entirely basic. Give me a chance to clarify. When you aim to buy something- - or discover data about something- - where'd you go? Odds are you will look on google. What's more, what does google need? Google needs you to find the right solution to your question. The calculation doesn't simply search for coordinating pages on the Internet and say 'this is the reply'. Rather, it searches for a page on an important and definitive site which gives the most applicable solution for your question. Say for instance somebody is scanning for 'Is SEO an exercise in futility?'. You used to have the capacity to rank well for a solitary page site along the lines of: 'SEO is an exercise in futility. Purchase my book for $99 to discover why.' Would this site answer your question? Obviously not. Furthermore, google needs you to find the solution somewhere else.


hynds

SEO is always the most important channel in general Digital marketing. This will help you in your long term campaign and drive organic traffic for your website, so I think SEO is never waste your time. In order to avoid waste your time, I think you need to prepare a good plan and budget on it. Doing SEO is not a thing that getting result instantly, in many cases it will take you 6 months - 12 months or even more to see the acceptable result.

Good luck to you,