Keyword placement in permalink structure effect on SEO

Author Topic: Keyword placement in permalink structure effect on SEO  (Read 801 times)

Offline shawnb83Topic starter

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I am in the process of a large rebuild and redesign of my real estate website.  It is Wordpress based with custom post types.  Through this process, I am expanding my content and number of internal pages by a large amount.  I am at a decision point with permalink structure for my site and can choose two different directions to go, not sure which is best or if there is any impact on SEO for the two options.  Most of it comes down to location of keyword search terms being placed in my permalink structures. 

When I first built my site, exact domain match was still a thing for SEO power, and now days I hear it doesn’t hold much weight… so my domain name of still remains the same either way which does contain an important keyword, but might be redundant if using the keyword “Arizona” elsewhere in a permalink. 

Is there any difference in SEO power for the following keywords whether they are placed all at the end of the link, versus being distributed more throughout the entire link address when there is a hierarchy to the address and some in the domain name, partly in a parent page address, and partly in the child page link address?

Keywords:  grayhawk, scottsdale, arizona
Option 1:  vs 
Option 2 (parent-child relationship):


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