ALEXA Rank affected by PPC?

[apexis]

I can't believe when I activated PPC for my website suddenly my alexa rank increased, and when I deactivated rank gets well. So question gets raised whether I used PPC or whether I used alexa both looks like opponent of each other. I know that many people already ignore Alexa, but most advertisers still consider it when evaluate ad buys on websites, so I think we need to raise the awareness about it.so its up to you whether trust alexa or not.

[fsdqasmia]

we can trust alexa but we should not use PPC to get ranking. we should choose natural way to promote our site.

[SEO Haven]

Any traffic affects your Alexa rank (even bot traffic).

[SEO Beginner]

To increase your Alexa, natural method is the best way. If you assume when use the PPC program your Alexa will increase, its very risk to your long term website because you won't spend of money, right?

[bermuda]

Alexa is getting better day by day and compared with the past, their ranking systems of the websites has improved a lot. I also believe that advertisers as well as business admins do trust Alexa ranks as a way of determining websites popularity.

It is one way of telling how popular websites are, the strength of traffic they receive and have everyday. It is suggested to compare Alexa positions of websites with their current Google stats to discover how close they are.

[onapthanh]

 I aslo think that many people already ignore Alexa, but most advertisers still consider it when evaluate ad buys on websites. Now I still use Alexa for my work

[Sunainapaul11]

Alexa is very much effected by PPC campaign as it helps to increase the number of visitors towards a website instantly. PPC helps to lower down the alexa ranking which shows the popularity of your online business and how much the visitors are liking your website daily.

[Shikha Singh]

Your Alexa Rank is an estimate of how popular your site is relative to all other sites. The Alexa Rank answers the question: Compared to all other sites, how is my site doing? Note that since rank is a relative measure, your site’s rank is not only dependent on that site’s traffic, but also on changes to traffic on other sites.