main domain and subdomain

Started by mariya, 02-12-2018, 05:22:34

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mariyaTopic starter

how to do SEO for main domain and subdomain


Neel Patel

SEO is same for each site. So consider main domain and subdomain as different sites and start working on it.
they are two different sites for the Search engine.

Quote from: mariya on 02-12-2018, 05:22:34
how to do SEO for main domain and subdomain


evejones

#2
Whether you have main domains or subdomains, the same principles apply, but there might be nuances to consider when optimizing SEO for each. Here's a step-by-step look at how you can apply SEO to these domains:

For Main Domain:
Keyword Research: Identify the key phrases that your users would use to search for the products, services or information that your site provides.

On-Page Optimization: Use targeted keywords in key elements of your webpage. This includes page titles, headers (H1, H2, etc.), meta descriptions, image alt text, and of course, the body of your content.

Site Structure: Ensure your website is easy to navigate with a clear, user-friendly layout. Good site structure helps search engines understand your site.

Mobile-Friendly Design: More people are using mobile devices to browse the web, and Google prioritizes mobile-friendly sites, so ensure your site is optimized for mobile usage.

Site Speed: If your site loads slowly, it could hinder its search engine rankings. There are tools you can utilize to measure and improve site speed.

Content Quality: Original, high-quality content is the driving factor of your SEO effort. It should be easy to read, informative, and updated regularly.

Link Building: Earned backlinks from reputable sites can greatly help with your SEO. Ensure your site offers valuable content that other sites would want to link to.

Technical SEO: This involves elements like XML sitemap submission to Google, using SSL (HTTPS), creating a robots.txt file, and more.

For Subdomains:
Subdomains should be treated as separate entities from the main domain, meaning you'll basically perform all the above steps for each one.

However, there are few additional things you need to consider:

Relevance: Are this subdomain and its content relevant to the main domain? If not, search engines might get confused about your company's purpose and target audience. Only branch out into subdomains when it is necessary and makes sense to do so.

Canonical Tags: These are an essential part of SEO for any site structured with subdomains. These tags tell search engines that a specific URL represents the master copy of a page, which helps prevent duplicate content issues.

Linking: Effective interlinking between your main domain and subdomains can improve the SEO for all. This helps to spread the 'authority' around your different sites, potentially improving their individual SEO ranking.

Subdomain specific sitemap and Search Console profile: For better indexing and tracking, submit sitemap of each subdomain separately and also setup separate search console profiles for each subdomain.

additional tips to guide you on SEO for both Main Domains and Subdomains:

Main Domains:
1. Regular Content Updates: Google loves fresh content, so a blog can be an excellent way to provide regular content updates. It's also a great way to incorporate your targeted keywords.

2. Social Media Integration: Social signals can indirectly influence your SEO efforts. While they are not a direct ranking factor, there's a strong correlation between social media activity and ranking higher in the SERPs.

3. User Experience (UX): Google uses signals such as bounce rates and time spent on a page as indirect measures of your site's relevance and usefulness. An aesthetically pleasing, easy-to-use site will keep users longer, reducing bounce rate and increasing the likelihood of social shares and/or links.

4. Schema Markup: This is code that helps search engines return more informative results for users. It can be used to define certain types of content on your website, making it easier for search engines to understand its context.

Subdomains:
1. Subdomain Purpose: Be clear about the purpose of the subdomain. Google recommends using a subdomain only if it has content that is distinctly different from the main domain.

2. Independent Optimization: Treat each subdomain as a separate website and optimize it independently. For example, use unique titles and meta descriptions for subdomains and the content within them.

3. Cross-Domain Tracking: If you are using Google Analytics, implement cross-domain tracking. Cross-domain tracking makes it possible for Google Analytics to see sessions on two related sites (such as an e-commerce site and a separate shopping cart site) as a single session.

4. Nofollow Policy: Consider implementing a nofollow policy for links from your main site to your subdomains. This prevents passing ranking power (also known as link juice) from your main domain to your subdomains.

5. Consistent NAP (Name, Address, Phone): If you use subdomains for different geographical areas or business units, make sure your Name, Address, and Phone Number (NAP) information is correct and consistent across all your web entities.

improving your Subdomain and Main Domain SEO strategy:

Main Domains:
1. Analytics: Use tools like Google Analytics to track your website's performance. This data can help you understand your audience better, find out which pages are performing well and where there's room for improvement.

2. Secure your site: Make sure your site has an SSL certificate to switch it to HTTPS. Google has confirmed that it gives a slight ranking boost to HTTPS sites.

3. Local SEO: If your business has a physical presence or targets a specific area, use local SEO strategies such as Google My Business, local keywords, and structured data markup.

4. Image SEO: Images can influence your site's SEO as well. Use alt tags, compress images for quick page load time, and consider using keywords in image file names.

Subdomains:
1. Subdomain Structuring: Make sure each subdomain follows logical structuring and contains relevant content. If you've got a blog subdomain, all the posts in that should be optimized just like you would do for your main website.

2. Regular Audits: Regularly carry out SEO audits on your subdomains to keep track of their performance, find out where they're lacking, and what can be done to improve.

3. Consistent Branding: Ensure there's uniform branding across all your subdomains. This helps in creating a cohesive user experience.

4. International SEO: If you have subdomains in different languages, you'll want to implement hreflang tags. These tags tell Google which language you are using on a specific page, so the search engine can serve that result to users searching in that language.

I can provide even more tips on honing your Main Domain and Subdomain SEO strategy.

Main Domains:
1. Avoid Duplicate Content: Google's algorithms actively penalize duplicate content. On your main domain, ensure all your pages contain unique and valuable content.

2. URL Structure: Maintain a clean and simple URL structure. It is recommended that URLs are easy to understand and reflect the content of the page. This not only gives a better user experience, but also helps Google understand the page better.

3. Backlinks: Inbound links to your website (backlinks) from reputable sites signal to search engines that your content is valuable and trustworthy. Pursue strategies to earn high-quality backlinks, like valuable content creation, guest posting, and collaborations with influencers in your field.

4. Mobile-Friendly Design: With Google's move toward mobile-first indexing, ensure your website looks good on mobile devices and the user experience is seamless.

Subdomains:
1. Subdomain Links: Link building for subdomains is as important as it is for main domains. Build high-quality backlinks to your subdomains to increase the domain authority of the whole website.

2. Responsive Design: If your subdomain is meant to serve mobile users, ensure it has a responsive design and delivers an optimal experience. Make sure navigation, readability, and load time are all prioritized.

3. On-Page Seo Elements: Pay attention to on-page SEO elements, such as HTML tags (Title, Meta, and Header), and ensure your keywords are appropriately used in these elements within your subdomain pages.

4. Loading Speed: Page loading speed is a key ranking factor. Ensure both your main domain and subdomains load quickly, as this improves user experience and your SEO ranking.

damponting44

A subdomain is a domain that is part of a larger domain; the only domain that is not also a subdomain is the root domain. For example, west.example.com and east.example.com are subdomains of the example.com domain, which in turn is a subdomain of the com top-level domain (TLD).

pinaccessoires

keep it simple and uniform.
That prob works best for customers and google.


KyraKakkar

subdomains have the unique authority that means it is different from your main Domain.By optimizing for subdomains you are bringing authority to the main domain.

Christi Smith

Doing SEO for domain or Sub Domain is same. Their is no difference in optimizing the website or promoting them. The way you optimize your website is same for sub domain site.
Memorials4u - Manufacturer, Importer & Exporter of beautifully designed Cremation Urns
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