Seo Forum

Search Engine Optimization => Advanced Search Engine Optimization => Topic started by: gagan0804 on 01-10-2017, 22:40:43

Title: Meta Descriptions Call To Action
Post by: gagan0804 on 01-10-2017, 22:40:43

I want to add Call to Action links in my meta Descriptions on Google SERP but i am not able to find
how to write Call to Actions. Can anybody give me the example(Piece of code) how to write CTA
for meta descriptions.

Waiting for your response

Title: Re: Meta Descriptions Call To Action
Post by: wellliving on 01-18-2017, 00:00:43
Google uses click-through-rate (CTR) as a way of determining whether you’re a good result. If more people click your result then they’d expect based on your position, they move you up. This is why optimizing the meta description is so important, as is optimizing your titles.
Characteristics of a good meta description

1.It should be around 135 to 160 characters.
2.It should be actionable, in an active voice.
3.It should include a call-to-action.
4.It could contain structured content.
5.It should match the content.
6.It should contain the focus keyword.
7.The meta description should be unique.