Mobile and desktop SEO: Is there really a difference?

Author Topic: Mobile and desktop SEO: Is there really a difference?  (Read 1666 times)

Offline clapcreativeTopic starter

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The amount of mobile search traffic is growing at a staggering pace. The prediction of mobile users outnumbering desktop users is on the threshold of becoming a reality pretty soon. However, despite this fast paced development, not much is discussed about how SEO differs for desktop and mobiles. And more importantly, how next-gen brands can prepare themselves for the future mobile search wave. Read More @

Offline TomClarke

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Re: Mobile and desktop SEO: Is there really a difference?
« Reply #1 on: 09-09-2016, 01:51:55 »
Mobile SEO is focused squarely on the mobile consumer and tailored to deliver better results in a mobile device. It takes into consideration the device, behavior of user, mobile web platform, user interface on the device and other technical perspectives.
In desktop SEo, the search results are more diverse with multiple options attached to them. For example, most desktop  searches consist  of "long-tail" keywords since user most likely  types on a keyboard. More unique searches are attributed to desktop users. On the other hand, mobile devices have restricted typing options, and this results in concise  searches. The user wants precise search results and recommendations. The short tail nature of the search will be dominant  until better Internet connections  enable users to search through voice.
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