I'd really appreciate some knowledgable insight into implementing a new site to cater for users (and googlebots!) in a different country. To be clear, we have an established site, e.g.:
This is getting good rankings and has UK contact details and language idioms throughout. We are starting a new site to support our new office in Australia, e.g.:
This will have Australian contact details and language idioms throughout. I essentially want to have the same content on both sites, with minor changes here and there.
There are three main categories of content as follows:
All can be allowed or excluded for robots.
The home pages can be changed, but it would require a fair bit of work and upkeep. We do currently get some traffic through these pages.
The landing pages are already re-written as they are our main entry pages, so are the most important. These are targetted to cater for our biggest search terms.
The procuct specific pages are populated from a CMS and cannot be localised without major work.
So my main questions are:
1) Will it damage the new site's overall credibility at all if the home pages are visible without any content changes?
2) Likewise the product-specific pages?
3) Will the new home pages ever get a decent ranking if they are duplicated content?
4) Likewise the product-specific pages?
5) With only the landing-pages visible, the site will appear quite small to robots. Is this a major problem?
I'm sure i;ll have more Qs later, but any insight into these for now would be really appreciated. As would any feedback from people who have implemented something similar.