Rank 1 page for two very different keywords

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Offline seomonster1Topic starter

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Rank 1 page for two very different keywords
« on: 10-31-2019, 13:46:41 »
Hello,


I have a client who has an existing page for a program they offer seasonally. This program has an official name (that they rank for #1) but a different sub name that changes each year. The two names are not contextually related.


Is it possible to rank for the sub name that changes each year and optimize for that AND not hurt the official name?


Official name is in the url - www.companyname.com/official-program-name and do not want to change that.


Help and advice appreciated!


Offline richtedy

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Re: Rank 1 page for two very different keywords
« Reply #1 on: 11-25-2019, 05:40:36 »
use a single keyword for each page (and no more than one keyword per page). Some SEO gurus argue this is the best way to get higher ranking for that particular page in the SERPs. My personal opinion would be 1 or 2, but I would like to hear what you suggest and think about it.

Offline susanburling

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Re: Rank 1 page for two very different keywords
« Reply #2 on: 12-03-2019, 07:31:44 »
It is very hard to rank for a short tail keyword today. I would recommend yout to target a long tail keyword which will cover your short tail keywords too so you will be able to rank for many keywords low competative as well as high competative.

Offline Easton234

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Re: Rank 1 page for two very different keywords
« Reply #3 on: 12-04-2019, 08:22:07 »
You're right and you can use 2 synonymous keywords for each page that you can target for SEO ranking, and keywords should be long tail.

 

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