Hi... my question is about how a service provider website can compete with Informative website. To explain my question Lets take an example.
I have health related website which serve Cosmetic Surgery or Cosmetology service to their patients. Apparently I target my keyword related to my service like plastic surgery, nose surgery etc. Also we provide Hair restoration services, (Service Name Keywords) for that I must target keywords like hair restoration, hair transplant etc.
Now my question is I have lots of content in my website related to hair loss and hair loss treatment. But for keywords like hair loss and hair loss treatment (General Terms or Keywords) only informative sites rank in search engine.
So is there any way to compete this informative (Blog) website with my website which offering service, but I have lots of content in the blog of my website.
I am doing everything content update, link building, competitor link building and social media.
Please let me know if I am missing or lack somewhere or how to compete blog or informative websites. I can update as much content on my website but will it worth?