SEO for 'Update' style blog posts related to multiple topics/keywords.

Author Topic: SEO for 'Update' style blog posts related to multiple topics/keywords.  (Read 457 times)

Offline truvaluTopic starter

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Hey guys, first time posting here!

I'm running into a potential keyword cannibalization issue on my site, or perhaps some lost opportunity.

I create weekly blog posts that serve as more of an update on what we have been up to, but also offer sales links to new products or content we've published. Anywhere from 5-8 links on these blog posts go to existing content, or product pages.

All of the product pages or existing content mentioned above have keyword focuses we're also trying to rank for.

When I go to write the weekly blog post update, I have the option of optimizing it for keywords in Yoast (I use WordPress). However, many of the keywords I would choose, that the blog post covers, are keywords I already may try to rank for on the product pages, or be ranking already.

I feel as though I may be missing an opportunity to rank my blog posts if I don't optimize my blog post updates for keywords. They offer a lot of value and see solid traffic.

What would your strategy be here?

A few ideas I've had:

- Optimize these blog posts for semantic keywords related to the products, and then link to the product pages from the blog posts.
- Don't optimize these blog posts at all, and let them just exist as supporting links to product content pages.
- Set up 301 redirects to one of the product pages these blog posts cover.
- Try to rank for the same keywords as these product pages (probably the worst idea, but throwing it out there).

If anyone has run into this, I'm curious to hear your thoughts!


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