Technical SEO Tips To Optimize Your eCommerce Site For Rankings 2019
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Preventing Duplicate ContentDuplicate content, pages that are exactly the same with the exception of the URL, is often a huge a problem when it comes to technical e-commerce SEO due to the many filters that e-commerce stores typically have when it comes to products. Choosing variations of a products size, color, quantity, etc.; often times generates a new character within the pages URL string. Google will see this as duplicate content, and you will be able to see as such using a web scraper of your choosing. It’s important to fix this for a few reasons. The most salient being that it can have a negative impact on your websites crawl rate and by extension, your websites rankings.
The accumulation of thousands of useless pages generated from filters on your websites product and category pages means that Google is going to spend an inordinate amount of time crawling these useless pages instead of crawling the valuable pages you want to ultimately rank in the search results. You can think of this as “cutting the fat” and making your website “leaner”.
You can fix this issue by blocking these pages from Google’s crawl via a disallow directive within the robots.txt file of your website, or by applying a canonical tag towards the main URL of the page that you ultimately want to be ranked.
Implement Schema MarkupClick-through rates weigh heavily when it comes to ranking factors, and being able to entice
searchers to click on your page from Google’s search results page is particularly important when it comes to e-commerce. This is why you should be implementing JSON-LD schema markup, or “structured data”, to your product pages. A schema is nothing more than snippets of code placed on the backend of your product pages to incentive searchers to click on your listing by giving them a “preview” of what’s on the page. The type of schema that you want to implement is the “product” schema on your product pages. Doing this can dramatically increase your click-through rate, which will, in turn, increase your sites rankings. You can implement schema by using a plugin with your particular CMS or getting a developer to do it for you.