SEO writing is an acquired art. And it’s important to remember that SEO writing and good content shouldn’t be mutually exclusive. The last impression you want to make on someone when they come across your content is that it’s ridden with keywords for the sole purpose of ranking for SEO. Even so, good content — whether for the purpose of SEO writing or not — should be informative, relevant, and most of all, convincing. So to create great content that’s also optimized well for the search engine, here are five important words to include in SEO writing.
Second-person address is a great way to get your reader’s attention when writing. By addressing your audience directly, your writing will invoke a casual and relaxed tone and bring it closer to you.
Another attention grabber, “now” is a great way to refocus your reader’s thoughts and transition him into another point that you’re trying to make. It can be a call to action and appeal to your reader’s immediate gratification state of mind. Careful not to overuse it — it can definitely sound a tone of condescension when overused.
No ones wants to read something that’s yesterday’s news or something that they know isn’t current and fresh. You don’t have to be writing breaking news for your content to be talking about something “new”. Think: new trends, new studies, new features, new sales, etc.
Free is one of those words that might be a little bit more content-specific. You might not be giving anything away, but even talking about the “free benefits” of a product can make it sound better when you know you’re not paying for them. People LOVE free!
Especially when writing an authoritative piece of content, you will want to explain to your reader why you are taking the stance you’re taking, why you’re saying the things you’re saying. “Because” is a great word to include in this type of writing because we like to hear support for why we should act — even if it’s with a reason that may be more marketing than logical.
These five words are great to use in any ad or internet copy. They bring immediate attention to what it is you’re selling — whether it’s a product or your thoughts — and they make potential customers feel ready to buy.