Should I optimize old post or write new post to target a set of keywords?

[blackcats]

Hi everyone!

On our blog, we used to have one particular post ranked very high for a set of keywords, the post is two years old, and the ranking dropped. We updated several times in the past months, but the rank doesn't seem to be recovering.

Can anyone help us with the follow questions:

1- to rank or keep ranking a particular keyword, does Google like older, ranked posts to be updated often, or Google just prefer new posts?

2- we tried to optimize our older, ranking blog posts at least once a month, and changing H2 tags, keyword density, deleted outdated information, and added new information. Is this the best way to do it, or there is a better way to do so?

3- is there a source or guideline for updating older posts?

Thank you for your help and suggestion in advance!

[rabindra]

Don't write the new article you already have one post. So just promote it as viral. Make sure that users should attract to that post. According to the google there is no older and fresh posts are prefer. Google loves when users will love first. When your post getting more views and more traffic then google will boost your post.

[TimothyLom]

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