Website page is not ranking on all locations within a country - (UK)

[babita]

Hello,

This page: https://mysite.com/services/airport-transfers/heathrow-airport-taxi is ranking on some keywords i.e. heathrow taxi, heathrow airport transfers on 3rd page of Google if I search within London.

But if I search the above keywords from out of London or other areas of UK this page is not anywhere on the Google but another page is showing.

Anyone here can help into this?

Thanks in advance
Babita

[richtedy]

If your site offers different content to users in different languages, countries, ... user based on language settings, be aware that Google might not find and crawl all your variations. ... This can improve your page rankings in the target country, but at the ... Clear geotargeting; Server location irrelevant; Easy separation of sites.