What do understand by Quality Score

Author Topic: What do understand by Quality Score  (Read 1833 times)

Offline ZinavocoukTopic starter

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What do understand by Quality Score
« on: 07-31-2015, 01:43:16 »
Quality Score is a metric which is calculated for each keyword between 1 to 10. The QS defines the quality of keyword compared with Ads and Landing Page. This metric is used to calculate the AdRank, which is used to calculate the ad position.


Offline rahul123

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Re: What do understand by Quality Score
« Reply #1 on: 08-10-2015, 02:02:21 »
Quality Score is a combination of the Quality Score of each keyword you target. This score changes constantly and many elements are scrutinized to calculate the Quality Score:
The historical clickthrough rate
The relevance of the keyword within its ad group.
The relevance of the keyword
Your account history
The historical CTR of the display URLs in the ad group
The quality of your landing page.

Offline Shikha Singh

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Re: What do understand by Quality Score
« Reply #2 on: 03-28-2016, 05:10:32 »
Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. Your Quality Score depends on multiple factors, including:

Your click-through rate (CTR).
The relevance of each keyword to its ad group.
Landing page quality and relevance.
The relevance of your ad text.
Your historical AdWords account performance.

Offline Kate Evans

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Re: What do understand by Quality Score
« Reply #3 on: 04-20-2016, 01:33:24 »
Quality score is Google's rating of both the quality and relevance of your keywords and pay-per-click ads and the higher your score, the more your ads and landing pages are deemed relevant yo people searching for the keyword.

Offline TomClarke

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Re: What do understand by Quality Score
« Reply #4 on: 04-21-2016, 02:55:19 »
Quality score is a rank of how relevant and helpful a SE thinks your business is to someone searching  for your products and services online, and this rank impacts both the cost and position of your pay-per-click adson the SE results page. 
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