How many links we can use in our content?

[domainneededman]

I will suggest you to use only 1 link minimum and max 2 link if it is necessary. Since creating many links in one content will be consider spamming also. so always be alert when using link in content.

I think it depends. Many of us like shopping online like ebay and amazon. When we enter these websites, there are full of links. However, when we use Google to find something we want, their websites always have higher ranks. So anyone can explain this to me. I am SEO junior, this is just my own opinion but I really hope someone can explain this to me, thanks in advance.

[Engineman312]

Ideally 1 for a money site. But you can still put up a few other links along with it.

[stonewood]

4-5 Links are proper. Make sure your navigation structure remains correct for your links. Only give links to those which are correlated or which will give detail information about the given linking term. Google will treat more number of links as a spam one. So never try for inserting many links. Just give less links as much as you can but quality ones.