what is equity??

Started by supergolfer, 04-04-2019, 03:28:10

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ProspectedSEO

I suppose that you meant link equity or link juice. That is a search engine ranking factor revolving around the idea that links can pass value from one page to another. It is not a fixed value because it depends on many factors, linking page authority, relevance, outbound link count and more. So if a high authority website links to a website with smaller DA, that is a vote of confidence in Google's eyes, and it will rank that website higher.
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Ravina97

#2
Link juice refers to the value or authority passed from one website to another through hyperlinks. When a reputable website links to another website, it is like passing "juice" or credibility to the linked site. The more high-quality and relevant links a website has, the more link juice it receives, which can help improve its search engine rankings.

In search engine optimization (SEO) terms, link juice is an important concept. When a website receives a backlink from another reputable and authoritative site, it gains some of that site's link juice. This implies that search engines, like Google, will perceive the receiving site as more trustworthy and relevant, ultimately boosting its ranking in search results.

However, not all links are equal in terms of link juice. The quality, relevance, and authority of the linking site play a vital role. For example, a backlink from a well-established and highly respected website within the same industry will provide more link juice compared to a link from a less reputable or unrelated site.

Link juice can also flow internally within a website. When one page links to another page on the same site, it passes a portion of its link juice to the linked page, strengthening its visibility in search results.

additional points related to link juice:

1. Quantity and Diversity: The more high-quality backlinks a website has, the greater its overall link juice. However, it's important to ensure that the links come from a diverse range of sources and not just one or two websites. A variety of linking domains can have a more positive impact on search engine rankings.

2. Nofollow vs. Dofollow Links: Not all links pass link juice. Nofollow links include an HTML attribute that tells search engines not to follow the link or pass any authority. Dofollow links, on the other hand, allow link juice to flow freely. While nofollow links may not directly boost search rankings, they can still contribute to referral traffic and exposure.

3. Anchor Text: The anchor text used in the link also influences the distribution of link juice. When the anchor text contains relevant keywords, it helps search engines understand the context and relevance of the linked page. Using keyword-rich anchor text can enhance the link juice passed to the linked page.

4. Internal Linking: Besides external backlinks, internal linking within a website is crucial for distributing link juice. By strategically linking relevant pages together, you can guide search engines to understand the site's architecture and the relative importance of different pages.

5. Quality Over Quantity: It's important to focus on obtaining high-quality backlinks from reputable and authoritative websites. One high-quality link from a trusted source can carry more link juice than multiple low-quality links.



Link equity, once colloquially referred to as "link juice," is a search engine ranking factor based on the concept that certain links pass value and authority from one page to a different. Links that pass equity are one of many signals that Google and other search engines use to determine a page's rankings in the SERPs.
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Rattan11

The purpose of using the merger technique is to increase the credibility of the website. The more reliable website is, the easier it is to rank important keywords.
When implementing this strategy, you need to ensure that your On-site SEO (or OnPage SEO) is strong enough.