What is FAQPage structured data?

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Offline Alex JonesTopic starter

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What is FAQPage structured data?
« on: 02-26-2020, 10:43:26 »
Update September 15th, 2019: this post was created as something fun, but it now ranks well on Google. Wanted to add some extra details here.

There is now A LOT of sites using this markup in search results. This is unsurprising, as Google said (see the final FAQ below) that this markup can be used on ANY page.

Personally, I think this is a really bad idea for publishers. It looks spammy and makes zero sense. I have a feeling that Google will roll this one back in the future, or at least not display the SERP treatment.

By all means, test it out on several pages on your site. But please don’t add this to all of your pages. Focus on improving the content on the page itself, rather than just using hаcks like FAQ markup. </rant>


 

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