What is Google Publisher Tags?

Author Topic: What is Google Publisher Tags?  (Read 12312 times)

Offline Digitalservices

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Re: What is Google Publisher Tags?
« Reply #10 on: 08-08-2018, 04:27:39 »
The Google Publisher Tag (GPT) is an ad tagging library for DFP that can dynamically build ad requests. GPT takes key details such as ad unit name, ad size, and custom targeting, builds the request, and displays the ad on web pages.


Offline Rattan11

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Re: What is Google Publisher Tags?
« Reply #11 on: 08-11-2018, 11:20:54 »
The new Google Publisher Tags have multiple benefits over Google Ad Manager (GAM) tags and the legacy DoubleClick for Publishers Dart tags.

Asynchronous: Ad loading does not block the page from rendering, improving page load time. Can be disabled if desired.

Google Publisher Console: Accessed by loading a page of your site with ?google_console=1 appended to the URL page and using the keyboard shortcut Ctrl+F10 to toggle the console.

Single request mode: The browser sends a single request for retrieving all add units for the page, enabling advanced roadblocking and improving page load time.
Multiple instances of the same ad unit on a page

SSL support

Slot-level custom targeting

Refreshing ad slots on a page: Requires the asynchronous option to be enabled, which is on by default.

While not a feature of GPT itself, this module also provides support for responsive ad units. This allows you to specify different sized ads for different breakpoints the site design supports. Available in 7.x-1.0-beta2 and beyond.

Entity specific targeting
GPT comes bundled with a module called GPT entity targeting which allows setting targeting, asynchronous, Single Request Architecture, and collapse empty divs options on individual entities (nodes, terms, etc).

Offline toursinfijiseo

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Re: What is Google Publisher Tags?
« Reply #12 on: 08-15-2018, 23:27:50 »
Google Publisher Tags, is an ad tagging library with which you can dynamically build ad requests. GPT takes key details from you such as ad unit code, ad size, and key-values, builds the request, and displays the ad on web pages or mobile apps

Offline toursinfijiseo

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Re: What is Google Publisher Tags?
« Reply #13 on: 08-17-2018, 23:38:33 »
The Google Publisher Tag (GPT) is an advert tagging library for DFP which can dynamically build advert requests. GPT takes key info such as ad unit call, advert length, and custom targeting builds the request and shows the advert on internet pages.

Offline marrysmith101

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Re: What is Google Publisher Tags?
« Reply #14 on: 09-10-2018, 22:10:22 »
Google Publisher Tags are helpful and essential to show ads on the web pages, these tags contains the information about the colors, sizes and lot of other important information about advertisements.


Offline marrysmith101

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Re: What is Google Publisher Tags?
« Reply #15 on: 09-29-2018, 19:40:26 »
Google Publisher Tags which are also known as GPT are ads tagging library and are used to display ads on websites. They contain useful information such as size and types of ads.

 

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