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what is merger technique?

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supergolfer:
what is merger technique?

susanburling:
In SEO the Merger Technique is the process of using a relevant dead business (expired domain) and merging it (301 redirecting it) with your business. A 301 redirect is a permanent redirect which passes between 90-99% of link equity (ranking power) to the redirected page.

smkghosh:
'Redirecting an expired domain to a real business website' Is it a good practice?(If both the expired domain and the real business is in the same niche)
Please explain.

alexmembrillo:
This is a shady SEO practice that does works for some people but I wouldn't recommend it. If the domain has expired this usually sends a signal to Google to lower its value as it hasn't been maintained properly. It will probably not bring anything even if you redirect it. But you could always try and see what happens.

John - Smith:
A merger usually involves combining two companies into a single larger company. The combination of the two companies involves a transfer of ownership!

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