What is Quality Score and how does it affect your work as paid search specialist

Author Topic: What is Quality Score and how does it affect your work as paid search specialist  (Read 2086 times)

Offline ZinavocoukTopic starter

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Quality Score’s a part of Google’s way of determining ranking of AdWords ads. This can be achieved by, among others, improving relevance between ad copies and keywords, improving quality of landing pages. By obtaining high quality score for my keywords, I can reduce expenses for my PPC campaigns.

Offline TomClarke

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Quality score is a rank of how relevant and useful a search engine thinks your business is to someone searching for your products and services online, and this rank impacts both the cost and position of oyur pay-per-click ads on the search engine results page. Search engines typically evaluate your text ad(s), keywords, and landing page, and the higher your score, the more relevant your business appears to be to a related search.

Offline Kate Evans

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Quality Score is all about helping you target the right keywords, write excellent ad copy and create landing pages that appeal directly to your target audience. It is important for 3 reasons:
- it ensures that searches receive the most relevant results as quickly as possible;
- it helps to make sure that you get the exposure you are seeking;
- having high Quality Score not only determines your competitive position in the display ads search results, but also affects how much you will pay for an ad.

Offline vishistsingh

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Quality score is the important factor in paid advertisement. As quality score of your ads increases the bid attached to your keyword decreases to some extent. Quality score plays an important role in CTR and lead generation.

Offline Victorvictories

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For instance, if a consumer searches for “biodegradable plastic Leeds,” a text ad has a higher chance of showing up if the business is bidding on a precise or carefully related keyword, instead of a general keyword like “synthetic or semi-synthetic organic compounds.” In this example, this probability is further improved if the text ad also comprises content related to the topic of biodegradable plastic in Leeds.

Offline mukeshkr

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Quality Score is one of the best way to Improve your Keywords Ranking in Search Engine at Lowest Keywords Bid. Quality Score Depends on how good is your keywords, Landing Page Experience, CTR and more. These are the Biggest Factor to Consider for Improve keywords performance in Paid marketing.

Offline pablohunt2812

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Quality Score: What Is Quality Score & How Does it Affect PPC?
If you’re trying to master PPC, you need a solid understanding of Quality Score. That’s because your Quality Scores have enormous influence over the cost and effectiveness of your paid search campaigns. Just as your credit score can affect whether or not you qualify for a loan and how high your interest rate is, Google Quality Score affects how your PPC ads perform and how much you pay for each click.

Definition of Quality Score

What is Quality Score? Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. Your Quality Score depends on multiple factors, including:

Your click-through rate (CTR).
The relevance of each keyword to its ad group.
Landing page quality and relevance.
The relevance of your ad text.
Your historical AdWords account performance.
No one outside of Google knows exactly how much each factor “weighs” in the Quality Score algorithm, but we do know that click-through rate is the most important component. When more people who see your ad click it, that’s a strong indication to Google that your ads are relevant and helpful to users. Accordingly, Google rewards you with:

Higher ad rankings
Lower costs

How Do You Increase Your Quality Score?

Since Quality Score determines where and how often your ads appear, it’s important to boost your ratings by working consistently on your account. This can be achieved by focusing your efforts on several key areas:

Keyword Research – Discover new, highly relevant keywords to add to your campaigns, including long-tail opportunities that can contribute to the bulk of your overall traffic. 
Keyword Organization – Split your keywords into tight, organized groups that can be more effectively tied to individual ad campaigns.
Refining Ad Text – Test out PPC ad copy that is more targeted to your individual ad groups. More effective ads get higher CTR, one of the best ways to improve Quality Score.
Optimizing Landing Pages – Follow landing page best practices to create pages that connect directly with your ad groups and provide a cohesive experience for visitors, from keyword to conversion.
Adding Negative Keywords – Continuously research, identify, and exclude irrelevant search terms that are wasting your budget.
As you can see, Quality Score is primarily a measure of relevance, and improving keyword Quality Score is a matter of structuring your PPC campaigns into small, well-organized, tightly knit groups of keywords. Better keyword research and organization will also naturally improve the quality and specificity of your ads and website content, allowing you to target the exact audience most likely to be searching for your offerings.

Low AdWords Quality Scores are primarily the result of disconnect between keywords, ad groups, ad text, and landing page content. A high Quality Score comes naturally when an AdWords account contains organized keywords in appropriate keyword groups, ad text that corresponds with certain ad groups, and landing pages that connect with the ad text's offer. While there is no easy, foolproof answer to improving your Quality Score formula, paying careful attention to relevance will greatly improve your scores.
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