What is the use of Schema in SEO?

Started by KyraKakkar, 11-15-2017, 05:52:18

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swikriti.sharma09

#1
Schema markup is a code, known as structured data, that you can add to your website's HTML to help search engines understand the content on your pages better. It helps search engines create more informative and visually appealing search results known as rich snippets. By using schema markup, you can provide search engines with additional context about your content, such as product reviews, ratings, price range, event details, and more. This can lead to higher visibility, increased click-through rates, and potentially improved rankings in search engine results.

Schema markup is a way to provide structured data to search engines to help them understand the content on your website better. It uses a specific vocabulary of tags or properties that can be added to your HTML code. This markup provides additional context about your content, enabling search engines to display more informative and visually appealing search results.

Schema markup covers various categories, including events, products, recipes, reviews, local businesses, articles, organizations, and more. By implementing schema markup, you can enhance how your web pages appear in search engine results pages (SERPs) by incorporating additional information such as ratings, prices, dates, and other relevant details.

Benefits of using schema markup include:

1. Improved visibility: Schema markup helps search engines recognize and display your content more prominently in SERPs. This can lead to increased visibility and higher click-through rates.

2. Rich snippets: Schema markup enables the creation of rich snippets, which can include elements like star ratings, images, product details, and more. These enhanced search results can attract more attention and increase user engagement.

3. Contextual understanding: By providing structured data through schema markup, you make it easier for search engines to understand the context and relevance of your content. This can potentially improve rankings and increase organic search traffic.

4. Voice search optimization: With the rise of voice assistants and voice search, schema markup can help optimize your content for voice queries. By providing clear and structured data, you enable search engines to deliver precise and relevant answers to voice-based queries.

Implementing schema markup requires adding code snippets to your HTML, following the guidelines provided by Schema.org. However, if you're not familiar with coding, there are tools and plugins available that can generate schema markup code for you based on your specific needs.

Overall, schema markup is a valuable SEO strategy that can enhance the visibility, relevance, and appearance of your website's content in search engine results.

Schema Markup helps in returning more relevant results to the search engines. Using Schema markup you can improve the way your webpage is represented to the search engines


drnagwaniseo

Schema.org Structured Data. Schema.org (often called Schema) is a specific vocabulary of tags (or microdata) that you can add to your HTML to improve the way your page is represented in SERPs.

damponting44

This is a vital advancement since it makes the web a more thorough place for web indexes. On the off chance that Schema will proceed on and turn into the standard in the code of all sites, it will make the web indexes more shrewd by sustaining it more information in an organized way.