What is Viral Marketing

Started by john515, 05-16-2012, 01:46:39

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RichardSmith

Hi Guys,

Viral marketing is a marketing strategy that relies on individuals rather than traditional campaigns to pass along a message to others. It usually refers to marketing on the Internet. Viral marketing is so named because of the tendency for messages to use "hosts" to spread themselves rapidly, like a biological virus.

Thanks and Regards
Richard Smith

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apsarabanu

Hi everyone,
          Viral marketing is an effectual way to describe your website's products or brands that will create consciousness to the people and persuade other users to share the buzz. This technique will progress the reputation of the brand or product. :)


arindamdutta16

 Viral marketing is any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message's visibility and effect. One example of successful viral marketing is Hotmail, a company, now owned by Microsoft that promotes its service and its own advertisers' messages in every user's e-mail notes.[size=0pt][/size]

jealavic

 Viral marketing is the process of your digital voice or a certain marketing effort getting sucked into the slip stream of your audience and growing exponentially by the work of your community (does that make sense?). For something to go viral there are certain touch points your marketing effort needs to hit in order for it to occur successfully.
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raveinfosys

Viral marketing is an idea that spreads--and an idea that while it is spreading actually helps market your business or cause.

Two kinds of viral marketing: The original classic sort in which the marketing is the product and which a self-amplifying cycle occurs. Hotmail, for example, or YouTube. The more people use them, the more people see them. The more people see them, the more people use them. The product or service must be something that improves once more people use it.

A second kind has evolved over the last few years, and that's a marketing campaign that spreads but isn't the product itself. Shepard Fairey's poster of Barack Obama was everywhere, because people chose to spread it. It was viral (it spread) and it was marketing (because it made an argument--a visual one--for a candidate.)

Something being viral is not, in an of itself, viral marketing. Who cares that 32,000,000 people saw your stupid video? It didn't market you or your business in a tangible, useful way.

Marketers are obsessed with free media, and, as is often the case, we blow it in our rush to get our share. We create content that is hampered or selfish or boring. Or we create something completely viral that doesn't do any marketing at all.
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harrywood

Viral marketing seeks to spread information about a product or service from person to person by word of mouth or sharing via the internet.
Thanks for this post.

morleyeugena

In Internet and online advertising viral marketing is a type of marketing technique that relies on and encourages people to pass along a marketing message by word-of-mouth (or word-of-e-mail) marketing. Viral marketing online uses blog and social networks to produce positive word-of-mouth brand awareness.
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Armando Gardner

Quote from: john515 on 05-16-2012, 01:46:39
viral marketing is any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message's visibility and effect.
Literally, I was willing fo this an information for a long time. Now, my search ended and I will check more on the web. Thank You:)


Ravina97

Viral marketing is promoting that spurs social communication about a company, product, or service.
SEO stands for search engine optimizing. Viral marketing is a great way to get data out about a business to reinforce its brand and its image.
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