What to trust Google shortner analytics or Facbook insights ?

Author Topic: What to trust Google shortner analytics or Facbook insights ?  (Read 5528 times)

Offline etdigitalTopic starter

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hello everybody,
I do social media posting everyday on Facebook, Linkedin, Twitter, and Google+. And since two weeks Iam using google shortner for tracking the engagement to the post I shared.
But when I check Facebook insights it shows 2 clicks on the post and Google shortner analytics shows 26 clicks.

So which data should I use to track?


Offline damponting44

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In shortner analytics most importantly, having a large URL doesn’t add value to anyone.facebook also gives credit of the conversion to the first touchpoint users come across—in this case, the ad—even though they could potentially interact with a variety of different pages in the buying process before they convert

Offline PrimoPierotz

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hello everybody,
I do social media posting everyday on Facebook, Linkedin, Twitter, and Google+. And since two weeks Iam using google shortner for tracking the engagement to the post I shared.
But when I check Facebook insights it shows 2 clicks on the post and Google shortner analytics shows 26 clicks.

So which data should I use to track?

Hi, i also noticed this discrepancy (maybe not that huge!). The visit counter on my websites give more credit to Google's values.

Offline amayajace

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However, there is a new solution. Using free and opensource FBGAT (Facebook Google Analytics Tracker), you can get Google Analytics working on your Facebook fan page. Now you can track visitor statistics, traffic sources, visitor countries, and keyword searches with all the other powerful reporting of Google Analytics.

 

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