What to trust Google shortner analytics or Facbook insights ?

Author Topic: What to trust Google shortner analytics or Facbook insights ?  (Read 446 times)

Offline etdigitalTopic starter

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hello everybody,
I do social media posting everyday on Facebook, Linkedin, Twitter, and Google+. And since two weeks Iam using google shortner for tracking the engagement to the post I shared.
But when I check Facebook insights it shows 2 clicks on the post and Google shortner analytics shows 26 clicks.

So which data should I use to track?


Online damponting44

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In shortner analytics most importantly, having a large URL doesn’t add value to anyone.facebook also gives credit of the conversion to the first touchpoint users come across—in this case, the ad—even though they could potentially interact with a variety of different pages in the buying process before they convert

 

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