Which data is correct Google Trends or Google Keyword Planner Tool?

Author Topic: Which data is correct Google Trends or Google Keyword Planner Tool?  (Read 2223 times)

Offline hannahmaxtraTopic starter

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I have searched for a keyword "MLM" in Google Trends (location - Benin) which shows me there is some rising searches about this term but when I search this keyword in Google Keyword Planner Tools with the same location (Benin), I didn't get any result. What is the reasons can anyone tell me? Which data is correct Google Trends or Google Keyword Planner Tool for keyword analysis?
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Offline KateSteel

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Google keyword tool gives you a more specific number for given keywords in a particular region. Whereas Google trends is an interest of certain keywords over a specific time period. It is an interest trend, so developing PPC or SEO campaigns base of trends is not recommended. For creating marketing campaigns rely mainly on keyword search numbers of keyword planner.

Offline SeoServicesKC

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Both, Google Trends shows interest over time and search seasonality, Google Keyword Planner shows monthly search volume for specific phrases.
Owner of SEO Services KC in Kansas City, MO
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Offline organictextiles

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Hi

Google Keyword Tool should be more accurate if you want to know the ‘exact’ number of searches, however it’s still a close number not the exact one and if you start advertising for that term you’ll see far more impressions in real life because for example Keyword Tool counts users not ‘impressions’ that you would see in Google Adwords.

https://www.organictextiles.com/

 

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