Why Bounce Rate Dropped in Analytics..?

Started by clapcreative, 02-21-2017, 06:21:33

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marrysmith101

With quality content, and multi media such as images and videos the bounce rate of a website can be dropped, it is positive sign for your website, and will send a positive signal to search engine that the content on this web page is high quality.


Rattan11

One moment you think all is going well and then your site's bounce rate suddenly drop. What do you do when this sudden change in bounce rate catches you off-guard? Well, for one you try and avoid common mistakes we will tell you about.

One thing's for sure though: you're hardly alone as this is one of the most frequently featured problem in analytics communities.
Bounce rate suddenly drops due to the following mistakes

1. sending duplicate hits to google analytics

2. firing an interaction event on pageload

3. GTM installed along with GA


manivel

Google is somehow miscalculating the Interactions of your pages, and below are the top reasons why this tends to happen.

  • Multiple Google Analytics Tags

  • Incorrect Event Tags setup

  • Scroll Tracking

  • Enhanced Ecommerce is not Setup Correctly

Yuga

1. Sending Duplicate Hits to Google Analytics
2. Firing an Interaction Event on Page Load
3. Google Tag Manager installed along with Analytics Code

seigell971

If user visit your website and leave the website by watching the landing page. Then bounce rate will be 100%. So, to decrese bounce rate the user must visit another pages of your website. The bounce rate is calculated by dividing number of visitors by the total pages they viewed and then multiply by 100. So, To decrease the bounce rate, visitors must navigate to other pages after landing to your website.

If your bounce rate dropped in the analytics it means, most of the user land on your website and leave the website after watching a single page.

Bounce rate id one of the important ranking factor. You have to manage it by proper content, proper interlinking
Amina Seigell
Digital marketing Manager at https://seigellconsultants.com/
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fizfyservices

How to Reduce Your Website's Bounce Rate & get more conversions:

People are leaving your website and aren't moving ahead of the first step shows that there are a lot of loopholes in your website and it is not at all attractive. If people are walking away after just visiting your first step then it means your conversion rate is very low and you aren't getting sales and mainly it clearly shows your bounce rate is very high. Well if you don't know what bounce rate is?
Then here it is Bounce rate is the percentage of people who fled away from your website after just visiting only one page. The main flaw is in your website if above-mentioned things are happening so here are some steps which you can follow to Reduce Your Website's Bounce Rate will get you more conversions:

1. Improve Your Content's Readability
Your content can be the main reason for such a high bounce rate because if your content is very lengthy and not at all attractive people will surely leave the website without thinking once. It should be short and up to the mark which will attract the more people and you can start with making your heading bold and visible and try to be creative and imaginative.

2. Use High-Quality Images to Captivate User Attention
Just posting content isn't enough as it will be boring and people today prefer to see rather than read. So make your content look attractive and fascinating by posting different HD pictures related to the content that will also force them to read the content.

3. Make Your Site Mobile-Friendly
Well everyone is not that rich that they can buy a laptop and today we are living in a mobile age where everything is available there. So your website must be well displayed on mobile phone iPhone, iPad and tablets. Your site must be mobile-friendly because people are more active on phones.

4. Use Videos to Engage Your Audience
People may be leaving your website because it is very boring and not at all attractive because of the absence of visual things like videos. In modern time no one likes to read that much so instead of posting content try to post videos describing what you want to say and convey about your product to your customers.

5. Keep Your Blog Fresh with the Right Content
Just making your content short and attractive by putting visual content too isn't enough. You have to keep it up to date or even sometimes you have to change all of it because everyone wants to read fresh and new things. It will be a huge help to attract more people.

These are the steps that you will follow to decrease the bounce rate and you can reflect on your past actions then you can plan future actions according to that.
Now, what if we talk about how to get more and increase conversion rate. There are a lot of ways to do it but I will recommend you the best technique which you will use for social media marketing. The most suitable and trending method for online marketing is Social Poof Marketing. Social proof marketing is the best method to use as it is helping a lot of business. This marketing allows you to use Social Proof Tools. These tools are widely used by everyone on the internet. Social Proof play important role in sales & conversion.
Fizfy Social Proof is a most popular tool and suitable tool for social proof marketing and it is the absolute best. You can check it out here (https://fizfy.com/)

 



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Rattan11

Well generally speaking , the lower your bounce rate the better. As to pinning down the cause of this sudden drop, I think the best approach is by using either Google Analytics or another tracking analytical tool to review the traffic to the page and focus in on the most landed on pages and determine what pages they're going to afterwards onsite.