Hello friends,
I want to know that Why Bounce Rate Dropped in Analytics..? Is this good or bad ?
For example, imagine you have a page with great content and that content is about a service, or a product you offer and that I need. I come to that page directly from Google SERP, I briefly read the info about your product or service and I was converted into a customer within 45 seconds. Will 45 seconds of me staying on your page and then being converted into a customer bad for you? The answer is NO!
The reason behind the dropping of bounce rate in Analytics is only the website engagement. Somewhere your website is not good, it could be in terms of design, features etc. That is why visitors visit the website and go back soon, which reduces the bounce rate of website.
- Could be bots/crawlers/scrapers.
- Have the number of organic visitors dropped?
- Were any changes made to Analytics (e.g., ABR)?
Bounce rate should be low. If the bounce rate is low, then it shows that the visitors are spending more time on your website which is a good sign for the webmaster. This is will your website get better ranking in search engine.
If your bounce rate of the site is dropped than you should be happy as never before. that will be very good sign
I think the SEO always have a track of their site bounce rate. Bounce rate indicate how many visitor on our site move without waiting for more than a sec. For reducing bounce rate you have place unique and interesting content on your site and try to inter link the keyword with other page so that he could manage to click the keyword for his better use.
For example, imagine you have a page with great content and that content is about a service, or a product you offer and that I need. I come to that page directly from Google SERP, I briefly read the info about your product or service and I was converted into a customer within 45 seconds. Will 45 seconds of me staying on your page and then being converted into a customer bad for you? The answer is NO!
bounce rate is average time spent by user on your site. So your bounce rate is dropped means you have to check the pages which are getting good traffic and doesn't attract or make user in-comfort to stay on your site So you have to take a look on content or any issues with site loading like these things. If reduce these then it in controls.
The most common question from every analysts is 'Where did my website traffic go?'. And this generally is more important for a publisher since their bottom line is directly linked to the page views. Following are the ways to find out drop offs in page views.
Do comparisons that are divisible by 7 days.
Check the drop offs difference by comparing 'referral traffic' and 'organic traffic'.
Comparing 'reverse date' data will help.
Use built-in advance segmentation for direct traffic.
Compare the traffic range between desktop visitors and mobile visitors.
Sometimes they might have dropped in the wrong tracking code across a wide number of mobile and desktop sites. Which means, it isn't a traffic problem but a tracking problem.
A bounce is defined as a single-page session – i.e. sessions in which a user enters your website at a page, and leaves again without interacting with that page or without visiting any other pages
Bounce rate drooped means decrease of the bounce rate? if it is true then it is good for website. It is good strong customer engagement and high conversion rate which we want for our business.
First search for what is bounce rate and then you will get your answer.! !-!
Quote from: clapcreative on 02-21-2017, 06:21:33
Hello friends,
I want to know that Why Bounce Rate Dropped in Analytics..? Is this good or bad ?
As "bounce rate" refers to the percentage of people who leave the site without looking at any other pages, it is generally considered that an increase in bounce rate is a bad thing. A low bounce rate means high website visitor engagement. Some analysts believe that a bounce rate of over 50% is bad.
If website bounce rate is low then it is a good thing, as lower bounce rate suggests more users engaging with your website.
The bounce rate is the percentage of visitors to a given website that tell how much time visitors stay your website. Low Bounce rate is good for any site but it should not be much low. Generally bounce rate from 35%- 55% is considered good. If it reaches above 70% then it a point of concern to take action.
Quote from: clapcreative on 02-21-2017, 06:21:33
Hello friends,
I want to know that Why Bounce Rate Dropped in Analytics..? Is this good or bad ?
Bounce rate refers to the percentage of people who are landing as well as exiting from the same page of the website. Lower bounce rate of the website is a good sign, as it shows that people are navigating your website and are not just leaving from the landing page.
When the visitors come to your website and exit from the same page this is known as bounce rate. Its better to have the minimum bounce rate. If the bounce rate of the webpage is Drop or Less that means the visitors is getting the relevant information from your webpage and that is why the bounce rate of your page is Dropped.
Also some organic traffic has gone from a 90 percent bounce rate to a 7 percent. I'm also seeing a dramatic decrease in Exit Rate as well (around a 80% to a 40% drop in the span of a couple days
Bounce rate means after how much time the user leaves your website, if your content is informative and useful, and lengthy then bounce rate is expected to be low. Low bounce rate is good for website. It is a good expression.
With quality content, and multi media such as images and videos the bounce rate of a website can be dropped, it is positive sign for your website, and will send a positive signal to search engine that the content on this web page is high quality.
One moment you think all is going well and then your site's bounce rate suddenly drop. What do you do when this sudden change in bounce rate catches you off-guard? Well, for one you try and avoid common mistakes we will tell you about.
One thing's for sure though: you're hardly alone as this is one of the most frequently featured problem in analytics communities.
Bounce rate suddenly drops due to the following mistakes
1. sending duplicate hits to google analytics
2. firing an interaction event on pageload
3. GTM installed along with GA
Google is somehow miscalculating the Interactions of your pages, and below are the top reasons why this tends to happen.
- Multiple Google Analytics Tags
- Incorrect Event Tags setup
- Enhanced Ecommerce is not Setup Correctly
1. Sending Duplicate Hits to Google Analytics
2. Firing an Interaction Event on Page Load
3. Google Tag Manager installed along with Analytics Code
If user visit your website and leave the website by watching the landing page. Then bounce rate will be 100%. So, to decrese bounce rate the user must visit another pages of your website. The bounce rate is calculated by dividing number of visitors by the total pages they viewed and then multiply by 100. So, To decrease the bounce rate, visitors must navigate to other pages after landing to your website.
If your bounce rate dropped in the analytics it means, most of the user land on your website and leave the website after watching a single page.
Bounce rate id one of the important ranking factor. You have to manage it by proper content, proper interlinking
How to Reduce Your Website's Bounce Rate & get more conversions:
People are leaving your website and aren't moving ahead of the first step shows that there are a lot of loopholes in your website and it is not at all attractive. If people are walking away after just visiting your first step then it means your conversion rate is very low and you aren't getting sales and mainly it clearly shows your bounce rate is very high. Well if you don't know what bounce rate is?
Then here it is Bounce rate is the percentage of people who fled away from your website after just visiting only one page. The main flaw is in your website if above-mentioned things are happening so here are some steps which you can follow to Reduce Your Website's Bounce Rate will get you more conversions:
1. Improve Your Content's Readability
Your content can be the main reason for such a high bounce rate because if your content is very lengthy and not at all attractive people will surely leave the website without thinking once. It should be short and up to the mark which will attract the more people and you can start with making your heading bold and visible and try to be creative and imaginative.
2. Use High-Quality Images to Captivate User Attention
Just posting content isn't enough as it will be boring and people today prefer to see rather than read. So make your content look attractive and fascinating by posting different HD pictures related to the content that will also force them to read the content.
3. Make Your Site Mobile-Friendly
Well everyone is not that rich that they can buy a laptop and today we are living in a mobile age where everything is available there. So your website must be well displayed on mobile phone iPhone, iPad and tablets. Your site must be mobile-friendly because people are more active on phones.
4. Use Videos to Engage Your Audience
People may be leaving your website because it is very boring and not at all attractive because of the absence of visual things like videos. In modern time no one likes to read that much so instead of posting content try to post videos describing what you want to say and convey about your product to your customers.
5. Keep Your Blog Fresh with the Right Content
Just making your content short and attractive by putting visual content too isn't enough. You have to keep it up to date or even sometimes you have to change all of it because everyone wants to read fresh and new things. It will be a huge help to attract more people.
These are the steps that you will follow to decrease the bounce rate and you can reflect on your past actions then you can plan future actions according to that.
Now, what if we talk about how to get more and increase conversion rate. There are a lot of ways to do it but I will recommend you the best technique which you will use for social media marketing. The most suitable and trending method for online marketing is Social Poof Marketing. Social proof marketing is the best method to use as it is helping a lot of business. This marketing allows you to use Social Proof Tools. These tools are widely used by everyone on the internet. Social Proof play important role in sales & conversion.
Fizfy Social Proof is a most popular tool and suitable tool for social proof marketing and it is the absolute best. You can check it out here (https://fizfy.com/)
Well generally speaking , the lower your bounce rate the better. As to pinning down the cause of this sudden drop, I think the best approach is by using either Google Analytics or another tracking analytical tool to review the traffic to the page and focus in on the most landed on pages and determine what pages they're going to afterwards onsite.