Brand exploiting

[ruban]

Hi, how can I exploit my competitors' brands to appear in their (brand-related) SERPs?

An example, I am an actor and I want to drive traffic using "Tom Cruise" brand. What are the best practices?

Thanks!

[sophiawils59]

It means you want to rank your website on the keyword "Tom Cruise", right?

[ruban]

Yes, but with a long tail that substantially has a meaning and possibly that is not a clickbait

[Yuga]

Brand exploitation is a blanket term. This refers to an outside group exploiting a brand's intellectual property to take advantage of its reputation. Brand exploitation has many forms such as: Fake websites.

[ruban]

This is not what I mean. I want to honestly give what the search is for but on my website and adding something mine to the content.