Claiming has been retired - May 2016

[spinneren]

Alexa is now retiring free claiming site but still providing paid metrics..

Claiming has been retired - May 2016

The Claim Your Site feature was retired in late May 2016. Is your site's contact information out of date on Alexa? Simply contact us and we'll be happy to help.

Note that we do still offer our Certified Site Metrics feature, which you can use to get your site's traffic directly measured. You can even use the directly measured traffic to get a more accurate ranking for your site. Check out How do I get my site’s metrics Certified? for more info.

What's happened to Alexa?

[semidot]

Yes, alexa has been retired claiming website because now alexa want to spread equal information to all website's owners. Before retirement, people used to claimed website and took benefits from alexa rank which was not favorable according to SEO.
Now, alexa announced retirement and remove claiming procedure because alexa will only convey real traffic data for all website without any partiality.

[steffidsouza46]

The Claim Your Site feature was retired in late May 2016. Also we do still offer our Certified Site Metrics feature, which you can use to get your site's traffic.