Baidu

Started by Lechlak, 05-23-2012, 06:11:40

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LechlakTopic starter

Hey Community of All Stars!

Does anyone here have experience work with Baidu or ranking well within Baidu? We are going to be focusing more on that in the near future and any experience or advice is appreciated!


salty143

#1
 I can provide you with some advice for ranking well on Baidu.

1. Chinese Language: Baidu primarily operates in China and predominantly indexes Chinese content. Ensuring your website and content are in Chinese is crucial for ranking on Baidu.

2. Baidu Webmaster Tools: Similar to Google Search Console, Baidu offers a webmaster tools platform. Registering your website with Baidu Webmaster Tools can help you monitor your site's performance, diagnose issues, and submit your sitemap.

3. High-Quality Content: Creating high-quality, original content that resonates with Chinese users is important. Baidu values content relevance, uniqueness, and user engagement when ranking websites.

4. Social Media and Backlinks: Baidu considers social signals and backlinks as important ranking factors. Actively engage users on Chinese social media platforms like WeChat, Weibo, and Douyin, and seek opportunities to generate quality backlinks from reputable Chinese websites.

5. Mobile Optimization: China has a significant mobile user base, and optimizing your website for mobile devices is essential for ranking well on Baidu.

6. Local Hosting and Domain: Having your website hosted in China using a Chinese domain (.cn) can help improve loading speeds and overall search visibility on Baidu.

7. Baidu Baike: Baidu Baike is a Chinese-language encyclopedia similar to Wikipedia. Creating and optimizing a page for your brand or company on Baidu Baike can positively impact your visibility on Baidu.

8. Paid Advertising: Baidu offers paid advertising options, such as Baidu PPC (Pay-Per-Click) and display advertising. Consider investing in these options to boost your visibility on Baidu.

9. Understand Baidu's Search Algorithm: Keep up-to-date with Baidu's search algorithm updates and understand the factors that influence rankings. Baidu prioritizes factors like click-through rates (CTR), bounce rates, and user behavior signals.

10. Image Optimization: Baidu heavily relies on image search. Optimize your images by providing clear and descriptive filenames, using alt tags, and ensuring they are relevant to your content.

11. Page Loading Speed: Fast-loading websites have an advantage in search rankings. Optimize your website's loading speed by minimizing HTTP requests, compressing images, and using efficient caching techniques.

12. Localize your Content: Baidu prioritizes local content, so tailoring your website and content to specific regions within China can improve your visibility.

13. Use Traditional Chinese Characters: Baidu prefers traditional Chinese characters over simplified characters. If relevant to your target audience, consider using traditional characters for better visibility.

14. Online PR and Brand Reputation: Building a positive online reputation and engaging in online public relations activities can have a positive impact on your website's credibility and ranking.

15. Focus on User Engagement: Baidu values user engagement metrics, such as time spent on page, bounce rate, and click-through rates. Create compelling and engaging content that encourages users to stay longer on your site.

16. Mobile-Friendly Design: Optimize your website for mobile devices and ensure it provides a seamless and user-friendly experience across different screen sizes.

17. Local Chinese Keywords: Conduct thorough keyword research specific to the Chinese market. Use tools like Baidu Keyword Planner to identify relevant and high-volume keywords to incorporate into your content.

18. Local Citations: Building local citations on Chinese directories, review sites, and business listings can improve your visibility on Baidu. Ensure consistency in your business name, address, and phone number (NAP) across these platforms.

19. Social Proof and Reviews: Encourage positive user reviews and ratings on Chinese review sites, as they can influence both Baidu's ranking algorithms and user trust in your brand.

20. Monitor Competitors: Keep an eye on your competitors who are performing well on Baidu. Analyze their strategies, keywords, and content to gain insights that can help improve your own rankings.

21. Understand User Intent: Consider the specific needs, expectations, and behaviors of Chinese users when developing your content strategy. Understanding user intent and delivering valuable content can drive higher engagement and improve rankings.

22. Video Optimization: Baidu has its own video platform called iQiyi. Utilize this platform and optimize your videos with relevant titles, descriptions, tags, and captions to increase visibility on Baidu.

23. Mobile Apps: If applicable to your business, developing a mobile app can help improve visibility on Baidu. Baidu indexes and ranks mobile apps, so optimize your app store listings, keywords, and descriptions accordingly.

24. Local Influencers and Key Opinion Leaders (KOLs): Collaborating with popular Chinese influencers or KOLs in your industry can help boost brand visibility and reach a wider audience on Baidu.

25. Stay Updated: Baidu's search landscape is constantly evolving. Stay updated with the latest news, algorithm changes, and SEO best practices through reputable industry blogs, forums, and conferences focused on Baidu optimization.

26. Localize your Website: Create a localized version of your website specifically for the Chinese market. This includes translating your content into Chinese, adapting your design to match Chinese preferences, and considering cultural nuances.

27. Understand Baidu Zhidao: Baidu Zhidao is a question-and-answer platform similar to Quora. Participating in discussions, answering questions related to your industry, and providing valuable information can help establish your expertise and improve visibility.

28. Leverage Baidu Maps: If you have a physical business location in China, ensure it is listed and optimized on Baidu Maps. This can improve local visibility and drive traffic to your business.

29. Pay Attention to Page Titles and Meta Descriptions: Craft compelling, keyword-rich page titles and meta descriptions that accurately represent your content. These elements are displayed on Baidu's search results pages and can greatly influence click-through rates.

30. Utilize Baidu's Other Services: Baidu offers various services beyond search, such as Baijiahao (news platform), Baidu Tieba (online community), and Baidu Zhuanke (knowledge-sharing platform). Leveraging these platforms can enhance your online presence and visibility on Baidu.

31. Develop Long-Term Strategies: SEO efforts on Baidu may require longer periods to see results compared to other search engines. It's essential to have a long-term perspective, continuously optimize your website, and regularly produce quality content.

32. Explore Advertising Opportunities: Baidu provides advertising options like Baidu Brand Zone, display ads, and native ads. Consider incorporating paid advertising into your strategy to increase visibility and reach a wider audience.

33. Monitor and Analyze: Regularly monitor your website's performance on Baidu using web analytics tools. Analyze data such as organic search traffic, bounce rates, and keyword rankings to identify areas for improvement.

Remember, Baidu's algorithms and ranking factors are unique, and optimizing for Baidu requires a specialized approach. Continuously staying updated on Baidu's latest developments and trends is key to staying ahead in the search rankings.


Randy24

Baidu is the largest Chinese language search engines but this  search engine just work in china.

Afanas

The best way to get high rankings in Baidu is to combine PPC and SEO strategies. The system is very simple and if you are experienced in SEO that's gonna be an easy task.

jayanta1

Baidu is the no. 1 search engine in china. It completely in Chinese language.


davidpotter

This search tool for website popular Chinese.
I do not really like Chinese, when seo website languages China, generally doing nothing other than the  seo website English.
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SeoDezin

Any guy that has grip on Chines language can work for Baidu as this Chines search engine and works only in China

kaufenpreis

Compared with SEO on Google, Baidu SEO is very special and hard. SEO on Baidu is generally more expensive because the duration of Baidu is longer and the competition is generally more intense than that on Google.


onapthanh

This search tool for website popular Chinese and sometime I use it for my search. Maybe Baidu SEO is very special and hard.
on ap lioa, on ap standa
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xerbotdev

Baidu does not seem to index non-chinese content unless there is at least a few characters of chinese on the page.

So if you want a page to get indexed by Baidu, then add a few chinese characters to that page :D.

I'm going to experiment around with including chinese characters either into comments in HTML or the meta keywords to see if Baidu indexes my page. I know some english pages which only have a few chinese characters and the english keywords got indexed!
Xerbot Website [nofollow]
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