How can we know our competitors website traffic? I generally use Compete, StatBrain to know some basic traffic details for my competitors.
I also use Keyword Spy to get idea regarding my competitors PPC campaign. But, I am really confuse with statistic. Can anyone suggest me free or paid tool which will help us to know competitors website traffic?
SimilarWeb is a great way to see how much traffic your competitors are receiving and what advertising channels they're using most. This website analysis and data mining tool provides very detailed information on different sites and a comprehensive overview of a website's marketing strategy.
The software does this by using data extracted from four main sources:
A panel of web surfers made of millions of anonymous users equipped with a portfolio of apps, browser plugins, desktop extensions and software
Global and local ISPs and data partnerships
Web traffic directly measured from a learning set of selected websites and apps for intended for specialized estimation algorithms
A colony of web crawlers that scan the entire web and apps stores
Here are some of the variables that are included in the analysis:
Estimated monthly visitors
Average time visitors spend on the website
Bounce rate
Average page views per visitor
Percent of traffic from various channels
Top referring websites
Proportion of traffic from different social networks
Pictures of banners used for display ads
Keywords driving organic search traffic
Keywords driving paid search traffic
Audience interests
Other website visitors view
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