Difference Between Google My Business And SEO

[Brainpulse]

Most of our clients confuse Google My Business (formerly Google business listing) with SEO. Before diving into deep how they are different, let's have a quick look at their basics. Please read more here : http://www.brainpulse.com/search_engine_promotion_india/google-my-business-and-seo-are-different-things.php

[damponting44]

5 Major Differences Between Google Map Maker & Google My Business Guidelines -

Rule #1: Businesses That Move
Rule #2: Service Area Businesses
Rule #3: Rebrands
Rule #4: Duplicate Listings
Rule #5: Solo Practitioners.

[LyzLauren]

Google My Business is a free tool provided by Google that allows businesses to manage their online presence on Google search and maps. It provides a platform for businesses to create and update their business listings, including important information like contact details, opening hours, reviews, and photos. It primarily focuses on improving a business's visibility in local search results.

On the other hand, SEO (Search Engine Optimization) refers to the process of optimizing a website to improve its visibility in organic (non-paid) search engine results. SEO involves various techniques and strategies, such as optimizing website content, improving site structure, enhancing page load speed, and building high-quality backlinks. The goal of SEO is to increase organic traffic from search engines and improve a website's ranking in search results.

Here are some key differences between Google My Business and SEO:

1. Purpose: Google My Business is primarily focused on managing a business's online presence and visibility in local search results. It provides a platform for businesses to create and update their business listings, engage with customers, and manage reviews. On the other hand, SEO is a broader strategy aimed at optimizing a website to improve its visibility and organic rankings in search engine results.

2. Scope: Google My Business is specific to the Google platform, including Google search and maps. It allows businesses to appear in local pack listings, knowledge panels, and map results. SEO, on the other hand, encompasses all search engines and aims to improve a website's visibility across various search engines like Google, Bing, Yahoo, etc.

3. Focus: Google My Business focuses on providing accurate and up-to-date information about a business, such as contact details, address, opening hours, and customer reviews. It also offers features like Q&A sections and posts to engage with customers. SEO, on the other hand, focuses on optimizing a website's content, structure, and technical elements to improve its search engine visibility and organic rankings.

4. Ranking Factors: Google My Business optimization primarily depends on factors like proximity, relevance, and prominence of a business to determine its local search rankings. SEO, on the other hand, involves numerous on-page and off-page optimization techniques, including keyword research, content optimization, backlink building, site speed optimization, and mobile-friendliness, among others.

5. Cost: Google My Business is a free tool provided by Google and doesn't require any monetary investment to create or manage a business listing. SEO, on the other hand, can involve various costs depending on whether a business chooses to handle it internally or hire an SEO agency. Costs can include website optimization, content creation, link building, and ongoing monitoring and reporting.

6. Accessibility: Google My Business allows businesses to easily create and manage their listings on Google's platform, making it accessible to all types of businesses, including small local businesses. SEO, on the other hand, can require technical expertise and ongoing efforts, making it relatively more complex and time-consuming.

7. Instant Visibility: With Google My Business, businesses can quickly appear in local search results and Google Maps, providing instant visibility to potential customers. SEO, on the other hand, requires time and effort to improve organic rankings and visibility, as it is a long-term strategy that involves optimizing various aspects of a website.

8. Control Over Information: Google My Business offers businesses control over the information displayed in their listings, allowing them to update details like address, phone number, business description, and photos. SEO, however, focuses on optimizing a website's content and structure to improve its relevance and authority for the target keywords, but businesses have less control over how their website appears in search results.

9. Local vs. Global Focus: Google My Business is especially beneficial for local businesses or those targeting specific geographic areas. It helps businesses connect with local customers searching for products or services in their area. SEO, on the other hand, can be applied to both local and global businesses, depending on their target audience and goals.

10. Engagement and Reviews: Google My Business provides features for businesses to engage with customers through reviews, Q&A sections, and posts. It allows businesses to gather feedback and respond to customer inquiries directly on the platform. SEO, although it can indirectly influence customer engagement and reputation management, primarily focuses on improving search engine visibility rather than direct customer interaction.

These differences highlight that while Google My Business focuses on a business's online presence and visibility on Google's platform, SEO is a broader strategy that aims to optimize a website's visibility in search engine results across various search engines.




Check this link out, hopefully it can help you to determine the difference:

https://searchenginewatch.com/2016/04/18/how-to-optimize-your-google-my-business-listing-expert-tips/

[anjali0222]

The vast majority of our customers befuddle Google My Business (some time ago Google professional reference) with SEO. In this brisk walk through, I will recognise how them two are diverse substances and the way they supplement each other. In the first place, both Google My Business and SEO are two of the noticeably utilised routes through which your potential clients can connect with you.